Senior Brand Manager

Our client is seeking a Senior Manager of Brand To lead integrated brand initiatives across experiential marketing, PR, influencer partnerships, and social media. This role will play a key part in shaping external brand presence through culturally relevant campaigns, partnerships, and consumer engagement strategies, working closely with cross-functional teams across creative, ecommerce, and retail.This is a hands-on activation leadership role for someone who thrives at the intersection of culture, storytelling, and execution, and who can help elevate a growing consumer brand’s market presence.Key Responsibilities• Lead integrated brand activations across PR, influencer, social, and experiential marketing• Own execution of major campaigns, retail moments, and experiential activations• Develop and manage influencer and creator partnerships, including seeding and amplification programs• Partner with PR agencies to drive earned media, brand visibility, and cultural relevance• Oversee social content direction to support engagement, consistency, and brand storytelling• Identify cultural trends and timely opportunities to keep brand messaging relevant and engaging• Collaborate cross-functionally with Creative, Ecommerce, and Retail teams to execute campaigns• Develop activation toolkits to support product launches and brand initiatives• Track and report on campaign performance across engagement, reach, media impact, and traffic• Manage external partners including agencies, creators, vendors, and production teams• Provide leadership across activation initiatives while working closely with internal stakeholdersQualifications• 7–10 years of experience in brand activation, integrated marketing, or experiential marketing• Strong track record delivering campaigns across PR, influencer, social, and experiential channels• Deep understanding of cultural marketing, storytelling, and consumer engagement• Experience managing agencies, creators, and external partners• Strong ability to balance strategy with hands-on execution• Collaborative leadership style with cross-functional experience• Data-driven mindset with comfort tracking and interpreting campaign performance• Ability to operate in fast-paced, evolving environmentsWhy This RoleThis is a high-visibility opportunity to lead brand activation strategy and execution for a growing consumer brand focused on building cultural relevance, community engagement, and strong market presence. The role offers meaningful ownership and cross-functional influence across marketing, creative, and commercial teams.