Lead Marketo Engineer

Job Title: Lead Marketo Engineer / Lead Marketing Automation Engineer with Strong financial and banking domain experienceLocation: New York - 4 days onsite roleFulltime role Salary – $80K-120K, only visa independent candidate. Job Summary:We are seeking a Lead Marketo Engineer to own the design, architecture, and execution of enterprise‑scale marketing automation solutions using Adobe Marketo Engage. This role provides technical leadership across marketing operations, ensures platform scalability and governance, and acts as the primary Marketo authority for stakeholders across Marketing, Sales Operations, and IT.Key Responsibilities:Lead the architecture, design, and implementation of complex Marketo solutions, including multi‑stream nurtures, lead scoring models, and lifecycle frameworksOwn the end‑to‑end Marketo platform strategy, including instance health, scalability, governance, and best practicesServe as the primary technical lead for Marketo, guiding engineers, analysts, and marketers on platform usage and design decisionsDesign and optimize CRM integrations (Salesforce or equivalent), including lead routing, sync error handling, and data flow optimizationDefine and enforce Marketo governance standards—naming conventions, folder structures, token strategy, and operational controlsOversee data quality, segmentation strategy, and compliance, ensuring accurate targeting and privacy adherenceDrive campaign performance optimization through A/B testing, analytics, and continuous improvementLead third‑party integrations (REST APIs, webinar platforms, LinkedIn, Adobe Experience Platform, Journey Optimizer, etc.)Proactively monitor and troubleshoot platform, campaign, and integration issues, minimizing business impactCreate and maintain technical documentation, solution designs, and operational runbooksPartner with senior stakeholders to translate business requirements into scalable Marketo solutionsRequired Skills & Experience:6+ years of experience in Marketing Automation, with 4+ years of deep hands‑on Marketo Engage expertiseProven experience leading enterprise‑scale Marketo implementationsStrong command of lead lifecycle management, scoring, routing, and nurture strategyAdvanced experience with Salesforce–Marketo integrations and sync troubleshootingHands‑on knowledge of REST APIs, webhooks, and custom integrationsStrong analytical mindset with experience in campaign performance reporting and optimizationAbility to lead technical discussions with senior marketing, sales, and IT stakeholdersPreferred Qualifications:Marketo Certified Expert (MCE) or Marketo Certified Architect (MCA)Experience with Adobe Experience Platform (AEP) and Adobe Journey Optimizer (AJO)Exposure to additional Martech platforms (HubSpot, Eloqua, Pardot)Experience in client‑facing, consulting, or managed services environmentsPrior experience mentoring or leading Marketo engineers or marketing operations teamsEducationBachelor’s degree in Marketing, Computer Science, Information Systems, or equivalent practical experience