Head of Marketing (New Products)

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Head of Marketing (New Products) in Israel.This role sits at the intersection of product, growth, and performance marketing, driving the success of new B2C digital products in highly competitive global markets. You will be responsible for defining and executing go-to-market strategies that shape positioning, messaging, and audience segmentation from the ground up. Working closely with cross-functional teams, you will influence the full user journey—from acquisition and onboarding to activation, retention, and long-term monetization. The environment is fast-paced, data-driven, and highly experimental, with a strong focus on measurable business impact. You will play a key role in transforming insights into scalable growth strategies and high-performing marketing initiatives. This position offers significant autonomy, ownership, and the opportunity to directly impact revenue and product success at a global scale.AccountabilitiesDefine and own the product marketing strategy for new B2C products, including segmentation, positioning, messaging, and go-to-market executionLead and align cross-functional teams (user acquisition, CRM, creative, analytics, product, and landing pages) to deliver growth initiativesOptimize full-funnel performance across acquisition, onboarding, activation, retention, and monetization with a strong LTV focusConduct market, user, and competitor research to identify insights and translate them into actionable growth hypotheses and experimentsTrack and analyze key KPIs, ensuring marketing activities deliver measurable impact on revenue, engagement, and conversionDrive continuous experimentation through A/B testing and CRO initiatives to improve funnel efficiencyRequirements5-7+ years of experience in product marketing, growth marketing, or marketing leadership roles within B2C digital productsProven ability to impact core business metrics such as revenue, conversion rates, retention, and LTVStrong expertise in segmentation, positioning, messaging frameworks, and go-to-market strategy developmentSolid understanding of performance marketing channels (Google, Meta, TikTok) and funnel optimization techniquesExperience with A/B testing, CRO, and data-driven decision-makingStrong leadership skills with experience managing stakeholders in cross-functional or matrix organizationsStrategic thinker with a hands-on mindset and strong analytical capabilitiesBenefitsFully remote work opportunity28 calendar days of paid vacation per year7 wellness days annually for personal recovery or personal mattersReferral bonuses up to $5,000 for successful hires50% reimbursement for professional training, conferences, and industry eventsCorporate discounts for English language coursesHealth benefits or annual compensation up to $1,000 gross for medical-related expensesWorkplace support, including equipment provision or reimbursement for home office setup up to $1,000 every 3 yearsInternal gamified reward system with redeemable bonuses and team-building perksHow Jobgether WorksWe use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.We appreciate your interest and wish you the best! Why Apply Through Jobgether?Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.