Growth Marketing Manager

Growth Marketing ManagerLocation: NYC (3 days / week in office)Employment type: Full timeReports To: CEOStart Date: April 1About Oath:Oath is a donor advising platform that empowers donors of all giving capacities to target campaigns and organizations based on the issues that matter most to them. Oath analyzes thousands of elections from President to school board to find where dollars are needed most and makes it easy to contribute. Oath's proprietary algorithm helps users give more strategically and has transformed how downballot races are funded.Position Overview:Oath is seeking an experienced Growth Marketing Manager to lead our retention and donor experience strategy. This role is responsible for designing sophisticated lifecycle journeys that deepen relationships with supporters, increase lifetime value (LTV), and reduce churn through thoughtful, personalized communication rather than high‐volume campaign blasts.The ideal candidate combines lifecycle marketing expertise, marketing automation architecture, and data storytelling to deliver meaningful experiences that strengthen long‐term donor trust. You will work cross functionally with data, product, and community teams to translate behavioral insights into dynamic communication journeys that make every Oath supporter feel understood and valued.Candidates must be authorized to work in the United States without current or future employer sponsorship. Candidates may be required to complete an in‐person interview in NYC before any offers are made.Key Responsibilities:Donor Lifecycle & Retention:Own and execute lifecycle marketing strategies that increase donor lifetime value (LTV) and reduce churnDesign personalized donor journeys that build long‐term relationships through relevant, high‐value content rather than high‐frequency mass communicationsDevelop segmentation strategies based on supporter behavior, interests, engagement history, and giving patternsContinuously test and optimize lifecycle campaigns to improve retention, engagement, and repeat givingHubSpot Automation & Journey Architecture:Architect and manage advanced HubSpot lifecycle workflows, including multi‐branch and behavior‐triggered journeysDesign dynamic "choose your own adventure" automation flows where user behavior (e.g., clicks, issue interests, donation history) triggers tailored next stepsImplement personalization using dynamic content blocks, behavioral triggers, and automated segmentationEnsure lifecycle workflows are scalable, maintainable, and aligned with overall growth objectivesData-Driven Storytelling:Partner closely with the data team to transform user data into compelling narratives and personalized communicationsUse behavioral segmentation to automatically deliver relevant content—for example, ensuring a climate‐focused donor receives climate‐specific recommendationsPivot strategy based on key engagement metrics such as open rate, click‐through rate, repeat donation rate, and churnTrust-Based Communication Strategy:Champion a privacy‐first, trust-centered communication approachPrioritize deliverability, sender reputation, and long‐term growthDevelop lifecycle messaging that reduces "urgency fatigue" and focuses on value‐driven engagementEnsure communications are transparent, relevant, and aligned with supporter expectationsRequirements:4+ years of experience in consumer marketing, retention, CRM Marketing, and/or Growth MarketingAdvanced experience with HubSpot, particularly workflow automation, behavioral segmentation, and dynamic contentExperience building multi‐branch, behavior‐triggered automation journeysDemonstrated success increasing customer or donor lifetime value (LTV) and reducing churnStrong experience building lifecycle programs focused on relationship-building rather than high‐volume email blastsExperience designing and executing complex marketing automation workflowsStrong analytical mindset with the ability to translate behavioral data into actionable lifecycle strategiesExcellent written communication and storytelling skillsBonus Points, but Not Required:Experience working with political, nonprofit, advocacy, or other mission-driven organizationsFamiliarity with email deliverability best practices and sender reputation managementSalary range:$110-140kBenefits:Comprehensive health benefitsFlexible time offEquity packageEmployer-matched retirement planOath is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, gender identity, age, marital status, veteran status, or disability status.Oath complies with all applicable federal, state, and local laws governing nondiscrimination in employment.#J-18808-Ljbffr