Social Media Specialist

If you thrive in fast-moving environments, love content, and know how to turn ideas into execution, this role is for you. We're hiring a Social Media Specialist to own the execution and day-to-day operations of social media across three connected brands: Rankings.io (our legal marketing agency), Personal Injury Mastermind (our media brand for PI attorneys, including PIMCON), and Chris Dreyer Co. (our founder/personal brand).This is a role for someone ready to take full ownership of a vertical. You'll be the engine behind our social presence. This includes scheduling, creating, engaging, coordinating, and continuously improving, while our Social Media Manager focuses on strategy, creative direction, performance analysis, and stakeholder management.You should be equally comfortable behind a keyboard and in front of a camera. We aim to post more videos, and we want a Specialist who can execute briefs from our social strategist with their own creative spin, in addition to assets created by other departments.The shape of the role: You'll contribute ideas, observations, and creative input. You own execution end-to-end.ResponsibilitiesProject Management & Vertical OwnershipStrong project management is non-negotiable in this role. We expect complete ownership of your vertical - proactive task creation, clear timelines, follow-through without being chased, and clean handoffs. Hands-on experience with ClickUp, Monday, Trello, Asana, or similar platforms is required.Create, assign, and maintain ClickUp tasks for the social teamManage content pipelines and production timelines across all three brandsCoordinate with internal contributors to capture content, secure approvals, and keep production on scheduleCoordinate logistics for client and industry collaborations: drafting and circulating briefs, tracking deliverables, managing asset handoff, and keeping all parties aligned on timelinesMaintain clear documentation of processes so the workflow doesn't live in one person's headContent Creation & On-Camera Comfortable being on camera on a regular (roughly weekly) basisExecute content briefs from our social strategist - creating content that's recognizably in our brand voice but brings your own creative spinBring your own ideas to the table; you'll have meaningful creative input within the strategist's frameworkAdapt tone and style appropriately across the three brands (agency / media / founder)Production Logistics Coordinate on-the-ground logistics for content recording daysBook recording locations when needed (studios, on-site at events, off-site shoots)Manage talent schedules, call sheets, and day-of logisticsEnsure equipment, assets, props, and approvals are in place before recording startsSocial Media Operations Schedule and publish content across LinkedIn, Instagram, TikTok, YouTube, X, and Facebook for Rankings.io, PIM, and Chris Dreyer Co. as neededMaintain and organize the master social content calendar across all three brandsUpload, tag, and organize content assets in our shared librariesSupport platform maintenance, profile optimization, and link hygieneSupport the build-out of PIMCON as its own dedicated channel as neededCommunity Management Monitor comments, DMs, mentions, and tagged content across all brands and platforms dailyRespond to inbound engagement in the appropriate brand voice, on a defined response-time SLADrive outbound community management - commenting on partner, client, and target-audience content to build presence and relationshipsEscalate leads, reputation concerns, sensitive conversations, or PR risks to the Social Media ManagerCultivate relationships with industry creators, attorney collaborators, and PIMCON speakers/sponsorsPlatform Hygiene & Audience Quality Conduct routine daily follower review and removal (spam, bots, irrelevant follows)Monitor for low-quality engagement, impersonation accounts, and policy violationsMaintain audience quality standards so our metrics reflect real reachContent Support & Repurposing Repurpose long-form content (newsletters, podcasts, blog posts, PIMCON sessions) into platform-native social formatsSupport video publishing workflows including caption writing, thumbnail coordination, and metadataCross-promote strategically between brands and assetsLight video editing and content clipping as part of regular workflowReporting Support Pull platform analytics on a regular cadence to support the Social Media Manager's reportingMaintain reporting dashboards and trackersFlag notable performance shifts (positive or negative) for analysisDevelop your own performance instincts - you should be able to look at your numbers and make tactical adjustments, even though formal reporting and strategic interpretation sit with the ManagerTrend & Culture Monitoring Stay current on platform updates, format shifts, and emerging trends across LinkedIn, IG, TikTok, and YouTubeSurface relevant cultural moments, trends, and collaboration opportunitiesMaintain a running ideas doc that feeds creative brainstormingRequirements 3-5 years of hands-on social media experience (agency, in-house, or strong creator background)Demonstrated experience publishing and managing content across multiple platforms and brandsComfortable on camera with regular video content as part of your workflowStrong written communication and a clear feel for brand voice across different contextsRequired hands-on experience with project management platforms - ClickUp, Monday, Trello, Asana, or similarProactive ownership mindset - you don't wait to be assigned tasks, you see what needs to happen and run itDetail orientation and follow-throughComfort working with creative, opinionated personalities and front-line talentNice-to-HavesExperience with social scheduling tools (Sprout, Later, Buffer, Hootsuite, or similar)Video editing experience (CapCut, Descript, Premiere)YouTube channel management experienceFamiliarity with the legal industry, professional services marketing, or B2B mediaEvent social experience (live coverage, conference content) - directly relevant to PIMCON and PIM SummitExperience supporting a founder/personal brandBenefits Starting salary of $70kWork remotely from homeUnlimited PTOQuarterly training stipend for Professional Development$100 Wellness Reimbursement Program401(k) with 3% Employer match (Safe Harbor)100% Employer-Paid Health InsuranceWhat to Expect in the Interview ProcessHuman Resume Review Your resume will be reviewed by our Talent Acquisition team: Real people, not AI.One-Way Video Interview Selected candidates will be sent a link to complete a one-way video interview. Please plan to record in your typical work-from-home environment, ensuring it is well-lit and free of distractions.Live Zoom Interview Candidates who move forward will meet with Talent Acquisition and the Hiring Manager for a live Zoom interview to discuss experience, role expectations, and team fit.Video Assessment Candidates advancing to the next stage will complete a video assessment designed to showcase their creativity and overall approach to the role.Final Zoom Interview Final candidates will meet with Hiring Managers for a final Zoom interview.