Director, Digital Operations

Required Qualifications15+ years of experience in marketing operations5–7+ years of recent experience in pharmaceutical or healthcare marketing operationsHas managed website operations, how campaigns run, campaign deployment, etc Proven experience leading digital operations, including web, campaign, and database marketingStrong hands-on leadership experience managing day-to-day executionDeep understanding of omnichannel marketingExperience managing agencies, vendors, and cross-functional stakeholdersPLUS:Bachelor’s degree or higherPrior experience at the Director levelExperience operating in highly regulated environmentsDAY TO DAY:The Director of Digital Operations will lead the execution, optimization, and governance of digital marketing operations across commercial and patient-facing initiatives. This role is responsible for ensuring seamless day-to-day delivery of digital programs while also driving transformation and standardization across marketing operations processes in a regulated pharmaceutical environment.This position combines business-as-usual operational leadership with a strong transformational mandate to improve how digital and marketing operations are executed.Key Responsibilities1. Digital & Marketing Operations (Business-as-Usual)Lead end-to-end digital operations, including website management, campaign execution, and customer journey deliveryOversee ongoing marketing operations, ensuring campaigns and digital initiatives are delivered on time and aligned with business goalsManage internal teams and external partners/agencies responsible for executionEnsure smooth coordination across web, campaign, and database marketing functionsMaintain governance over all incoming work, including websites, campaigns, and omnichannel programs, ensuring quality and performance against plan2. Transformation & Process OptimizationIdentify opportunities to improve and streamline marketing operations processesIntroduce standardized workflows, templates, and documentation practicesDrive efficiency in how websites are updated, campaigns are executed, and digital work is deliveredPartner with stakeholders and vendors to bring forward new ideas, tools, and innovative approachesLead efforts to modernize and scale the marketing operations ecosystem3. Omnichannel & Ecosystem LeadershipOversee the full marketing operations ecosystem, including web, content, and campaign channelsEnsure alignment and integration across omnichannel touchpointsOptimize how campaigns connect to web and customer engagement experiencesManage the interplay between platforms, partners, and delivery teams4. Platform & Delivery GovernanceProvide oversight for digital platforms and tools, including:Salesforce Marketing CloudAdobe Experience ManagerVeeva VaultWeb CMS and database marketing systemsEnsure operational excellence, compliance, and scalability across all platformsEstablish and enforce best practices for campaign and web operations