Regional Sales Manager
ABOUT THE COMPANYThe company is a globally recognized leader in automated lubrication systems with a strong reputation for high-quality, customized solutions. With roots in Europe and an established yet growing footprint across the United States, the company serves industrial clients across multiple sectors - from heavy manufacturing to oil and gas - by offering innovative and reliable single- and multi-point lubrication solutions that reduce downtime and improve equipment performance.THE ROLEWe are seeking a driven and hands-on Regional Sales Manager to oversee and grow a multi-million-dollar territory, including IN & MI. This role is ideal for someone who has a strong strategic orientation and tactical aspects of sales - partnering with distributors while also staying close to the end user to generate demand and close deals. This is a remote position with about 50-60% travel. The preferred home base is Upper Indiana or Lower Michigan (within a 100-mile radius of a major airport)KEY RESPONSIBILITIESManage and grow revenue across the region by supporting distributor partners and building strong relationships with end-users.Industry knowledge in heavy Steel and Automotive segmentsWork alongside distributor reps and independent reps to conduct joint sales calls, perform product demos, and provide training. Build preference for the company’s lubrication solutions at the end-user level to drive sales through distribution.Act as a trusted advisor and technical resource for distribution teams - ensuring they are equipped, trained, and motivated to sell effectively.Monitor market trends, customer needs, and competitor activity to inform regional strategy.Maintain accurate CRM records, report on KPIs, and contribute to forecasting.QUALIFICATIONS1. Sales & Business DevelopmentHunter mentality: Prospecting and opening new accounts (OEMs, distributors, end-users).Account management: Growing share of wallet with existing partners.Solution selling: Positioning the company’s lubrication systems as value-add (reliability, safety, cost savings).Negotiation skills: Structuring pricing, contracts, and volume-based agreements.2. Technical & Product KnowledgeLubrication systems expertise: Understanding automatic lubrication, applications in bearings, conveyors, motors, etc.Industrial knowledge: Familiarity with MRO environments (manufacturing plants, food & beverage, mining, utilities, oil and gas).Application engineering mindset: Ability to work with plant engineers and reliability managers on technical solutions.3. Territory & Channel ManagementDistributor/rep management: Building strong partnerships, setting joint business plans, and driving distributor sell-through.Territory planning: Analyzing potential, mapping accounts, prioritizing high-value verticals.Forecasting & pipeline management: Using CRM (Dynamics or similar) to report accurately and align with leadership.4. Data-Driven & Strategic SkillsBusiness analytics: Comfortable with Power BI or reporting tools to track sales performance.Market analysis: Identifying growth sectors (steel, food, energy, automotive, etc.).ROI selling: Building a business case for the company vs. manual lubrication (cost savings, downtime reduction).Agile sales mindset: Iterating quickly on sales strategies, adapting to distributor/customer needs.5. Leadership & Soft SkillsInfluence without authority: Driving results through distributors, reps, and customer stakeholders.Cross-functional collaboration: Partnering with marketing, operations, and technical support.Presentation & training: Conducting lunch & learns, distributor training, and trade show demos.Communication: Clear, persuasive, and able to adapt technical messaging for executive vs. maintenance audiences.6. Operational & Digital SkillsCRM proficiency: Microsoft Dynamics or equivalent for pipeline, forecasting, and opportunity tracking.Microsoft 365 tools: Outlook, Teams, Excel, and PowerPoint for reporting and presentations.Sales enablement tools: Comfort with digital catalogs, virtual demos, and outbound marketing campaigns.Process discipline: Ability to follow structured sales process and reporting cadence.WHAT’S IN IT FOR YOU.Enjoy a strong base salary with uncapped bonus potential, plus a company car, laptop, and phone. You'll benefit from competitive health coverage, a 401(k) with a match, profit-sharing, and generous PTO. Join a financially stable, globally active company where you can shape your region, grow your career, and make an impact with industry-leading products and distributor partnerships.