Social Media Specialist

Overview We are seeking a talented Social Media Specialist to join our team. The ideal candidate will be passionate about digital marketing and have a creative mindset to drive engagement across various social media platforms. Responsibilities - Develop and implement social media strategies to increase brand awareness and drive traffic - Create engaging content for multiple social media channels - Monitor and analyze social media performance metrics using tools like Hootsuite - Collaborate with the marketing team to ensure brand consistency - Stay up-to-date with the latest trends in social media and digital marketing - Utilize Adobe Creative Suite for content creation, including Adobe Illustrator for graphics - Conduct keyword research and utilize SEO best practices to optimize content - Manage social media advertising campaigns on platforms like Google Ads - Utilize social listening tools to monitor online conversations and engage with the audience Experience - Proven work experience as a Social Media Specialist or similar role - Proficiency in using social media platforms for business purposes - Experience with photography is a plus - Familiarity with social media marketing concepts and best practices - Knowledge of Adobe Creative Suite, particularly Adobe Illustrator, is preferred Job Types: Full-time, Part-time, Contract Pay: $17.04 - $18.26 per hour Work Location: Hybrid remote in New Bern, NC 28560