Founding Community & CRM Manager

Founding Community & CRM ManagerAbout AboardAboard is building a new category of Mobile Living.Our mission is to make it easier to live, work, and explore beyond traditional boundaries. Combining automotive-grade engineering, integrated energy systems, and thoughtful living design, Aboard creates travel trailers designed for modern life on the move.As we prepare for launch, we're looking for a Founding Community & CRM Manager to help build and nurture our earliest community of supporters, reservation holders, and future owners.This is a unique opportunity to join an early-stage startup and help shape the customer experience from day one.Role OverviewAs the Founding Community & CRM Manager, you will be responsible for building relationships with our audience, managing customer communications, and creating a thriving community around the Aboard brand.You will own the customer journey from first sign-up through reservation and ultimately ownership, ensuring every interaction strengthens trust, engagement, and advocacy.You will work closely with the Founder, Product, and Marketing teams to turn customer insights into better products, better stories, and stronger customer relationships.What You'll DoCommunity BuildingBuild and manage Aboard's community of subscribers, reservation holders, and future ownersDevelop programs that increase engagement and participationIdentify and cultivate early brand advocates and ambassadorsFoster meaningful conversations and customer connections across channelsCRM & Lifecycle MarketingOwn HubSpot CRM and customer segmentationBuild and manage customer journeys, automation workflows, and nurture campaignsCreate email campaigns, newsletters, and product updatesImprove lead-to-reservation conversion ratesMaintain CRM data quality and reportingCustomer ExperienceDesign and improve the end-to-end customer experienceEnsure customers feel informed, valued, and connected throughout their journeyRespond to customer inquiries and coordinate follow-up communicationsDevelop onboarding experiences for reservation holdersEvents & Customer EngagementOrganize prototype tours, customer meetups, launch events, and virtual sessionsSupport field marketing and experiential eventsManage reservation holder experiences and VIP programsVoice of CustomerCollect customer feedback, feature requests, and product insightsConduct customer interviews and surveysCreate recurring Voice of Customer reportsPartner with Product and Marketing teams to identify trends and opportunitiesQualificationsRequired5+ years experience in CRM, Community, Customer Success, Customer Experience, or Consumer MarketingHands-on experience with HubSpot or similar CRM platformsStrong written and verbal communication skillsExperience building and engaging customer communitiesHighly organized with strong project management skillsComfortable working in a fast-paced startup environmentPassion for outdoor lifestyle, travel, mobility, or consumer productsPreferredExperience in automotive, RV, outdoor, mobility, or consumer hardware industriesExperience managing ambassador or referral programsExperience planning and executing customer eventsStartup experience at an early-stage companyFamiliarity with lifecycle marketing, email marketing, and customer analyticsSuccess MetricsWithin the first 12 months, you will:Build and manage Aboard's founding customer communityIncrease subscriber-to-reservation conversion ratesEstablish scalable CRM and lifecycle marketing systemsLaunch recurring customer communications and newslettersDevelop customer advocacy and referral programsCreate a structured Voice of Customer feedback processHelp grow a passionate community of future Aboard ownersWhy Join AboardYou'll help define a new category of mobility and living.This is an opportunity to build a brand, community, and customer experience from the ground up alongside a team with backgrounds from leading automotive, outdoor, and technology companies.If you're excited about creating meaningful customer relationships and helping shape the future of mobile Living, we'd love to hear from you.