Marketing Manager, Paid Social

Our MissionHealthcare should work for patients, but it doesn’t. In their time of need, they call down outdated insurance directories. Then wait on hold. Then wait weeks for the privilege of a visit. Then wait in a room solely designed for waiting. Then wait for a surprise bill. In any other consumer industry, the companies delivering such a poor customer experience would not survive. But in healthcare, patients lack market power. Which means they are expected to accept the unacceptable.Zocdoc’s mission is to give power to the patient. To do that, we’ve built the leading healthcare marketplace that makes it easy to find and book in-person or virtual care in all 50 states, across +200 specialties and +12k insurance plans. By giving patients the ability to see and choose, we give them power. In doing so, we can make healthcare work like every other consumer sector, where businesses compete for customers, not the other way around. In time, this will drive quality up and prices down. We’re 18 years old and the leader in our space, but we are still just getting started. If you like solving important, complex problems alongside deeply thoughtful, driven, and collaborative teammates, read on.Your Impact on our MissionZocdoc is looking for a Paid Social Manager to join our growing team. Reporting to the Group Manager of Digital Performance Marketing, you'll own the strategy and performance of our paid social acquisition program—managing campaigns across platforms, hitting ROAS targets, and scaling the channel into one of our largest growth drivers. You'll partner closely with creative, analytics, and cross-functional teams to drive measurable results.You’ll enjoy this role if you are…Seeking the challenge of building and scaling a paid social programEnergized by owning a channel end-to-end, from strategy and execution through measurement and reportingData-driven with a creative eye—you use performance insights to inform bold creative bets and know how to prove they workMotivated by a deep-rooted desire to succeed and drive resultsOrganized and detail-oriented, with the ability to manage multiple workstreams in a fast-moving environmentA collaborative partner who builds strong relationships across functions and aligns stakeholders around clear prioritiesYour day to day is…Guiding the channel strategy and execution of our paid social campaigns across platformsManaging ongoing optimizations to ensure performance stays aligned with ROAS and acquisition goalsSupporting the development and implementation of strategies to continue facilitating growthDriving long term strategic roadmaps and build out new paid social sub-channelsLeading the ongoing development of paid social’s creative strategyBuilding and owning the creative testing roadmap, briefing creative partners, and pitching new concepts grounded in trends and performance dataExecuting campaign builds, creative trafficking and optimizations across platformsQA-ing campaign setup, tracking, and creative specs to ensure flawless execution across all active initiativesAnalyzing performance data directly in platform dashboards and BI tools to inform daily and weekly campaign optimizationsOwning channel-level reporting and analysisTracking KPIs, distill insights from campaign data, and provide regular performance updates to the teamPartnering with analytics to enhance our data capabilities, improve our reporting, and find areas of opportunityCommunicating channel results and priorities across the organizationEffectively conveying results and insights to the broader Marketing teamOwning prioritization and relationships with cross-functional partnersYou’ll be successful in this role if you have…7–9 years of experience owning and scaling paid social campaigns, with a proven track record of hitting performance goalsDeep expertise in paid social platforms, best practices, and emerging trendsProven track record planning, testing and iterating on creative strategiesAn analytical and performance-driven mindset with a solid understanding of growth marketing KPIsStrong analytical skills and proficiency with Looker or other BI toolsExcellent communication and collaboration skills, with the ability to align stakeholders across functionsExperience with CRO and landing page testing is a plusBenefitsFlexible, hybrid work environment at our convenient Soho locationUnlimited Vacation100% paid employee health benefit options (including medical, dental, and vision)Commuter Benefits401(k) with employer funded matchCorporate wellness programs with WellhubSabbatical leave (for employees with 5+ years of service)Competitive paid parental leave and fertility/family planning reimbursementCell phone reimbursementCatered lunch everyday along with beverages and snacksEmployee Resource Groups and ZocClubs to promote shared community and belongingGreat Place to Work CertifiedZocdoc is committed to fair and equitable compensation practices. Salary ranges are determined through alignment with market data. Base salary offered is determined by a number of factors including the candidate’s experience, qualifications, and skills. Certain positions are also eligible for variable pay and/or equity; your recruiter will discuss the full compensation package details.NYC Base Salary Range$130,000—$170,000 USDAbout usZocdoc is the country’s leading digital health marketplace that helps patients easily find and book the care they need. Each month, millions of patients use our free service to find nearby, in-network providers, compare choices based on verified patient reviews, and instantly book in-person or video visits online. Providers participate in Zocdoc’s Marketplace to reach new patients to grow their practice, fill their last-minute openings, and deliver a better healthcare experience. Founded in 2007 with a mission to give power to the patient, our work each day in pursuit of that mission is guided by oursix core values. Zocdoc is a private company backed by some of the world’s leading investors, and we believe we’re still only scratching the surface of what we plan to accomplish. Zocdoc is a mission-driven organization dedicated to building teams as diverse as the patients and providers we aim to serve. In the spirit of one of our core values - Together, Not Alone, we are a company that prides itself on being highly collaborative, and we believe that diverse perspectives, experiences and contributors make our community and our platform better.We’re an equal opportunity employer committed to providing employees with a work environment free of discrimination and harassment. Applicants are considered for employment regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity, gender expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or any other class protected by applicable laws.Job Applicant Privacy Notice