Associate Manager, Marketing Web Strategy

Associate Manager, Marketing Web StrategyThe Associate Manager, Marketing Web Strategy will be responsible for briefing, executing, reporting, and optimizing web offers/promotions and campaign landing pages. Your work plays a critical role in improving web conversion rates, and you will drive impact through strategy consultation, experimentation planning, and end-to-end execution across web surfaces. In addition, you will improve web operational agility and efficiency through implementation and management of AI tools.This role reports into the Director of Web and Creative Strategy, and will work closely with cross-functional teams including Pricing and Promotions, Creative, Media, Performance Creative, Marketing and Product Analytics, Content Operations, and Legal.Your Impact At PelotonTranslate high-level promotional and conversion goals into workable web solutions; you'll determine the "how" behind the "what"Lead the briefing, delivery, and execution of promotional assets for onepeloton.com alongside our Content Operations team, ensuring all projects meet strict deadlines and impact team goalsLead the test roadmap, briefing, delivery, and reporting for paid traffic landing pagesIdeate and execute data-backed test ideas (A/B testing, User Testing) to improve web performance and operational agilitySupport initial implementation and ongoing usage of agentic AI workflows as defined by your leadAdhere to and champion standardized operational workflows; you will ensure that every asset follows the established lifecycle from initial brief to final deploymentProvide feedback on web assets based on best practices and/or past performanceMonitor and report on asset performance metrics, providing the right level of detail to stakeholders to influence future project decisionsAct as a key bridge between Growth Strategy, Creative, and Media teams, using project management tools to keep all stakeholders aligned on shifting timelinesYou Bring To Peloton3+ years of related experience in web marketing, digital project management, or e-commerceExperience in web strategy competencies, including a working knowledge of CMS platforms, web analytics tools, and digital asset workflowsProven ability to analyze complex requests and propose workable solutions independently, even when the path to execution is not initially clearStrong verbal and written communication skillsComfortable using data to drive decisions and a desire to learn how to influence management priorities through performance insightsExperience working with Agentic AI or Generative AI toolsAbility to manage high-volume workloads in a fast-paced environment without sacrificing attention to detail or project deadlinesA history of building strong connections with cross-functional peers and a commitment to practicing authentic allyship and inclusive teamworkAbility to rely on your own knowledge to complete objectives while knowing when to seek guidance from senior leadership to align with broader company valuesBase Salary Range $85,050—$114,950 USDAbout PelotonPeloton (NASDAQ: PTON) provides Members with expert instruction, and world class content to create impactful and entertaining workout experiences for anyone, anywhere and at any stage in their fitness journey. At home, outdoors, traveling, or at the gym, Peloton brings together innovative hardware, distinctive software, and exclusive content. Founded in 2012 and headquartered in New York City, Peloton has millions of Members across the US, UK, Canada, Germany, Australia, and Austria. For more information, visit www.onepeloton.com.