Digital Advertising Operations Manager

DescriptionActive Interest Media is seeking a Digital Advertising Operations Manager / Director to lead, modernize, and scale our digital advertising operations function. This role is responsible for ensuring flawless execution of all paid digital campaigns, while building a high-performing team grounded in accountability, speed, and customer-centric delivery. This leader will play a critical role in transforming our operations into a strategic growth engine—partnering closely with Sales to improve campaign performance, client outcomes, and revenue retention/expansion. This position reports directly to the SVP of Sales and is a key member of the Advertising leadership team.RequirementsCampaign Execution & Delivery ExcellenceOwn End-to-end Execution Of All Digital Campaigns IncludingDisplay (O&O and programmatic / extended reach) Email marketing / newsletters Sponsored content and custom programs Social and emerging digital productsVideo Ensure All CampaignsLaunch on time and error-free Are fully aligned with IOs and client expectations Meet or exceed performance benchmarks Implement QA processes and trafficking standards to eliminate execution errorsEstablish clear SLAs for campaign setup, optimization, and reportingOptimization & Performance ManagementLead ongoing campaign optimization strategy across all active campaignsTranslate campaign data into actionable insights and recommendationsEnsure Every Campaign IncludesMid-flight optimization checkpointsPost-campaign analysis with clear performance narrative Partner with vendors and platforms (e.g., AdCellerant, programmatic partners) to maximize resultsDrive Improvement InCTR, conversions, engagement metrics Client ROI and renewal rates Reporting & Insights DeliveryBuild and enforce a standardized reporting frameworkEnsure all reports are: o Timely o Accurate o Client-readyElevate reporting from data dumps ? strategic insightsProvide Sales WithClear performance summaries Forward-looking recommendations Upsell/renewal opportunities based on resultsTeam Leadership & DevelopmentLead, coach, and develop the Digital Ad Operations teamEstablish a Culture OfAccountabilityResponsiveness Continuous improvement Define roles, workflows, and performance expectationsImplement Training Programs To Upskill Team InPlatforms and tools Optimization techniques Client communication standards Evaluate team structure and recommend hiring or restructuring as neededSales Partnership & EnablementAct as the primary bridge between Sales and OperationsSupport Sales InBuilding smarter, more effective proposals Setting realistic expectations with clients Structuring campaigns for performance and scalability Educate and train sellers on: o Digital product capabilitiesBest practices for packaging and positioning What drives campaign success (and failure) Join key client calls as a subject matter expertProcess, Systems & Operational Transformation Audit current workflows and implement scalable, repeatable processesPartner on CRM and system integration (e.g., Ad Orbit transition)Establish KPIs And Dashboards AcrossCampaign delivery timelines Performance metrics Team productivity Identify inefficiencies and drive automation and simplificationEnsure rate integrity and operational alignment with pricing and packagingSuccess MetricsOn-time campaign launch rateReduction in errors / makegoodsImprovement in campaign performance metricsReporting turnaround timeSales satisfaction and adoption of digital productsClient retention and renewal ratesOperational efficiency and throughputQualifications5–10+ years in digital advertising operations, ad tech, or campaign managementProven experience leading and developing teamsDeep Understanding OfProgrammatic advertising Ad serving and trafficking Email marketing and audience targeting Campaign analytics and optimization Experience working cross-functionally with Sales teamsStrong command of ad platforms, reporting tools, and CRM systemsAbility to operate both strategically and tacticallyIdeal Candidate ProfileBuilder + operator: comfortable fixing and scaling a functionHighly accountable with a bias for action and urgencyStrong communicator who can simplify complexity for Sales teamsData-driven with a focus on outcomes, not just activityComes from a place of “yes” regarding new products, changes or ideas.Thrives in environments that require change, structure, and leadershipIs, and is thought of as, un-boring.Why This Role MattersThis is a high-impact leadership role with the opportunity to:Transform digital operations into a competitive advantage Directly influence revenue growth and client success Build a best-in-class operational team within a growing media organization Why AIM? Highly engaged, passionate audiencesReal product depth across digital, events, and contentEntrepreneurial environment with leadership visibilityOpportunity to shape revenue—not just chase itIf you’re a builder, closer, and strategic thinker, we should talk. Top performers have a clear path to leadership and expanded ownership.Active Interest Media values diversity in the workplace and is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.