Senior Manager, Go-to-Market Marketing (Data & AI)

EPAM is looking for a GTM Marketing Leader to own the global go-to-market strategy for our Data & AI portfolio. You'll translate EPAM's capabilities — across data platforms, AI engineering, Generative AI, and enterprise AI transformation — into differentiated positioning, demand programs, and alliance-led campaigns that drive pipeline and revenue.This role sits at the intersection of portfolio strategy, hyperscaler alliances, and integrated demand generation, making it one of the most visible and high-impact marketing roles at EPAM.Req.#997821770ResponsibilitiesOwn the global GTM strategy for EPAM's Data & AI portfolio, aligning offerings to market opportunities, industry priorities, and client needsDevelop clear positioning and messaging that differentiates EPAM in AI engineering, GenAI, and AI-native transformationPartner with portfolio and solution leaders to shape market-ready offerings and ensure strong value propositionsTurn complex data and AI capabilities into compelling narratives that resonate across personas — from engineers to C-suite executivesBuild thought leadership and campaigns that establish EPAM as a credible, differentiated voice in AI-native transformationLead joint GTM initiatives with hyperscalers (Google Cloud, AWS, Microsoft) and key AI technology partners (Anthropic, NVIDIA, and others)Align messaging and campaigns with partner priorities and field sales motionsCollaborate with marketing and sales teams to design and execute global, multi-channel programs that generate demand and accelerate pipelineTrack, measure, and optimize performance using data-driven insightsOrchestrate complex, global initiatives across marketing, business, alliances, and communications teamsEnsure alignment across stakeholders while maintaining speed and focus on outcomesOperate effectively in a matrixed organization, balancing competing prioritiesRequirementsBachelor's degree required; advanced degree preferred8–12+ years in B2B marketing within technology services, consulting, systems integration, or enterprise softwareProven track record developing and executing GTM strategies for technology offerings, ideally in Data, AI, or cloud ecosystemsStrong understanding of hyperscaler ecosystems (Google Cloud, AWS, Microsoft) and partner-led GTM modelsExperience managing complex, global marketing programs in a matrixed organizationExceptional messaging, storytelling, and communication skills — able to bridge deep technical concepts and executive narrativesData-driven approach to decision-making; uses insights to guide strategy and improve program performanceStrong stakeholder management and cross-functional leadership capabilitiesBuilder and operator mentality — can architect bold strategy while executing hands-on in a fast-evolving environmentSelf-starter with a bias for action and clear accountability for resultsComfortable operating in ambiguity, especially within AI and emerging technologiesWe offerMedical, Dental and Vision Insurance (Subsidized)Health Savings AccountFlexible Spending Accounts (Healthcare, Dependent Care, Commuter)Short-Term and Long-Term Disability (Company Provided)Life and AD&D Insurance (Company Provided)Employee Assistance ProgramUnlimited access to LinkedIn learning solutionsMatched 401(k) Retirement Savings PlanPaid Time Off – the employee will be eligible to accrue 15-25 paid days, depending on specific level and tenure with EPAM (accrual eligibility may change over time)Paid Holidays - nine (9) total per yearLegal Plan and Identity Theft ProtectionAccident InsuranceEmployee DiscountsPet InsuranceEmployee Stock Purchase ProgramIf otherwise eligible, participation in the discretionary annual bonus programIf otherwise eligible and hired into a qualifying level, participation in the discretionary Long-Term Incentive (LTI) ProgramThis Remote Position Cannot be Performed in New York City.This posting includes a good faith range of the salary EPAM would reasonably expect to pay the selected candidate. The range provided reflects base salary only. Individual compensation offers within the range are based on a variety of factors, including, but not limited to: geographic location, experience, credentials, education, training; the demand for the role; and overall business and labor market considerations. Most candidates are hired at a salary within the range disclosed. Salary range: $105,000 - $145,000. In addition, the details highlighted in this job posting above are a general description of all other expected benefits and compensation for the position.In accordance with the LA County Fair Chance Ordinance, you may find a copy of the Notice containing a summary of the Ordinance's key provisions here: Concept FCO Posting 8 27 24 (lacounty.gov)EPAM Systems, Inc. is an equal opportunity employer. We recognize the value of diversity and inclusion in creating success for our customers, business partners, shareholders, employees and communities. We are committed to recruiting, hiring, developing and promoting employees without discrimination. As a global employer, this commitment includes complying with all laws in the countries in which we operate. Nevertheless, we believe equal employment practices should not be limited to what the law requires. Equal opportunity and inclusion are essential to motivate, empower and recognize the best in everyone.At EPAM, employment actions are based on individual qualifications, without regard to race, color, religion, creed, gender, pregnancy status, sexual orientation, gender identity, gender expression, marital or familial status, national origin, ancestry, genetics, age, disability status, veteran status, citizenship status when otherwise legally able to work, or any other characteristic protected by law.J-18808-Ljbffr