Marketing Manager

Job Description At Reframe marketing is about understanding people — and building awareness about how our product can satisfy their needs. We’re looking for an experienced and versatile marketing person who is hungry to do this and more. Our ideal candidate has experience developing and executing marketing campaigns. He/she will be comfortable with day-to-day marketing activities, as well as long-term strategy, thriving with tight deadlines and changing needs. If you are a people-person who loves the rewarding challenge of building a brand, we want to hear from you.Objectives of this RoleEstablish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segmentsLead the execution of marketing programs from start to finish, leveraging internal support and driving collaborationAnalyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategiesCreate, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tacticsPartner with email, performance marketing and web teams to design, test and evolve lead nurturing tactics.Daily and Monthly ResponsibilitiesWorking with the design team, develop creative briefs and guide creative direction to meet objectives for all advertising and public-­facing communications, including print, digital, and video assetsConceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channelsManage content and updates for customer and internal touch points, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales supportGather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leadsIdentify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordinglyPresent ideas and final deliverables to internal and external teamsSkills And QualificationsBachelor’s degree in marketing, business, or related fieldExcellent written and verbal communication skillsProven experience developing marketing plans and campaignsStrong project management, multitasking, and decision-making skillsMetrics-driven marketing mind with eye for creativityExperience with marketing automation and CRM toolsPreferred QualificationsProficiency with online marketing and social media strategyProven experience designing interactive applications and networking platformsWillingness and ability to learnEstablished press and media contacts