Performance Marketing Coordinator

As our Performance Marketing Coordinator, you'll run the day-to-day execution of our paid marketing campaigns. This role is ideal for an ambitious marketer early in their career who already has hands-on paid ads experience and wants to continue building real expertise in performance marketing.You'll be working directly in the platforms every day — building, launching, monitoring, optimising, and analysing campaigns across Meta, TikTok, and Google Ads. You'll work closely with our Digital Marketing Manager and wider team while taking ownership of campaign execution and the numbers behind it.We're looking for someone who enjoys being hands-on, is naturally curious, and is eager to learn. If your first instinct is to look at the data, understand what's driving results, and ask why something worked—not just what happened—you'll fit right in with how we think and work.How We Approach Performance Marketing:We make decisions based on data, using it to guide budgets, spending, and optimisation efforts.We care about understanding what's working, what's not, and where we can improve performance over time. We're a small team that works closely together, pays attention to the details, and takes pride in the quality of our work. You'll work closely with the wider team and founders, giving you the opportunity to learn quickly, take ownership, and make meaningful contributions.What you'll do:Paid Performance MarketingRun the day-to-day execution and optimisation of paid campaigns across Meta, TikTok, Pinterest, Google, YouTube, and future platforms.Build, launch, and manage campaigns end to end — including creative uploads and promotional rolloutsRun daily optimisations, manage audiences, and adjust spend based on performanceAnalyze campaign and creative performance closely, using the data to identify growth opportunitiesTrack spend against budget and returnManage catalogue uploads and platform hygieneManage paid performance reporting and analysis, and support expansion into new marketsEmail, SMS & LoyaltyPlan, schedule, build, and deploy email and SMS campaignsSet up and run automated customer journeys, retention flows, and loyalty initiativesManage campaign calendars, audience segmentation, and account hygieneManage sign-up forms, pop-ups, and lead generationReport on performance and find ways to improve engagement, retention, and customer lifetime value (LTV)Affiliate & PartnershipsManage day-to-day affiliate marketing through RakutenReview and onboard affiliate partners, and handle communications and partnership requestsMonitor affiliate performance and identify optimisation opportunitiesReporting & PerformanceDeliver weekly and monthly reporting across all channelsMonitor campaigns against key metrics and turn the data into clear, actionable next stepsKeep reporting organised and consistent across campaigns, platforms, and regionsWho you are:1- 2 years of hands-on experience managing paid advertising campaigns across Meta, TikTok, and Google (or equivalent hands-on performance marketing experience).Data-driven and comfortable working with campaign metrics, analysing performance, monitoring budgets, and evaluating return on ad spends.Strong proficiency in Google Sheets, with the ability to structure data and transform raw exports into clear, actionable insights.Highly organised and detail-oriented, thriving in an environment where managing multiple campaigns and deadlines is the norm.Proactive and solutions-focused, with a hands-on approach and the ability to thrive in a fast-paced, agile environment.Strong communicator and collaborative team player, able to work effectively across teams while taking ownership of deliverables.