Marketing Coordinator & SEO specialist

Position: Marketing Coordinator & SEO Specialist Overview: We are seeking a highly skilled and organized Marketing Coordinator & Website Designer to enhance and maintain our brand across all media channels. The ideal candidate will have a strong background in SEO, digital marketing, website design, content creation, and project management. This role involves collaborating with cross-functional teams, creating strategic marketing plans, and generating new business opportunities. The candidate should be able to manage SEO strategies, improve website design, and drive to field locations for content creation using the company car. Key Responsibilities: Brand Development: Assist in creating, maintaining, and strengthening the organization’s brand presence across platforms (Google My Business, PPC, landing pages, social media, etc.). Field Content Creation: Drive to field locations with workers to create authentic content, including capturing videos and photos from technicians. Actively seek out relevant content in our specific field. Strategic Marketing: Support the development and execution of marketing plans aimed at generating new business opportunities. CRM Management: Find and manage the CRM marketing platform. Collaborate with team members to review weekly reports and suggest improvements. SEO Strategy & Optimization: Conduct keyword research, set SEO campaigns, optimize website elements, and perform regular audits to ensure SEO best practices. Develop off-page strategies to build brand authority. Website Design & Development: Redesign and develop mobile-responsive websites that align with the company’s brand. Collaborate with content creators and developers to ensure websites are optimized for both aesthetics and functionality. Design & Marketing Materials: Manage redesigns for websites, business cards, in-store materials, car marketing, uniforms, email marketing materials, etc. Event & Promotion Support: Help create and execute events and promotions aimed at increasing traffic to stores, focusing on delivering great value for money. Brand Promotion: Push the brand through various media outlets, including magazines, PR campaigns, and social media influencers. Project Management: Manage website projects from start to finish, collaborating with cross-functional teams to ensure successful execution. Qualifications: Marketing & Brand Development: At least 2 years of experience in a marketing coordinator role or similar position, with proven skills in building and maintaining a brand presence. Website Design: At least 2 years of experience in website design and development, with a strong portfolio of visually appealing, mobile-responsive websites. Content Creation & Field Work: Experience in video and photo production with the ability to drive to field locations. Strategic Marketing & CRM: Strong experience supporting strategic marketing plans and managing CRM platforms. Ability to interpret reports and suggest improvements. SEO Expertise: At least 2 years of experience in SEO, with a proven track record of improving search rankings. Proficient in SEO tools like Google Analytics, SEMRush, Moz, and Google Search Console. Design & Marketing Materials: Experience managing the redesign of websites and marketing materials with strong attention to both print and digital assets. Event Management & Promotions: Experience planning and executing events and promotions, driving traffic to physical locations. Communication & Project Management: Excellent project management skills, with the ability to manage website projects from start to finish. Technical Knowledge: Familiarity with content management systems such as WordPress or Drupal, with the ability to produce and manage web content independently. Self-Motivation & Time Management: Highly self-motivated, with strong organizational and time management skills to meet deadlines in a fast-paced environment. Driver's License: Valid driver's license and ability to drive the company car to field locations for content creation. Job Type: Full-time Pay: $45,000.00 - $60,000.00 per year Experience: Web design: 1 year (Required) Marketing: 1 year (Required) SEO tools: 1 year (Required) License/Certification: Driver's License (Required) Ability to Relocate: Hoboken, NJ 07030: Relocate before starting work (Required) Work Location: In person