Sr. AE/ Account Supervisor, Influencer Marketing

DeVries is seeking an Influencer Marketing Specialist to join our New York office, hybrid. The Influencer Marketing Specialist has command of the digital media + influencer landscape, experience in digital strategy + content creation, client services + account management experience, and has a finger-on-the-pulse of consumer and pop-culture/societal trends that affect consumer behavior.Become a key member of the agency's influencer team, participating in new business opportunities and identifying new trends, POVs and thought leadership related to the industryDevelop comprehensive influencer strategies across industries, verticals, and brand programsRecommend the optimal influencer approach relevant to a client's program objectives, including demonstrating how the influencers you recommend align with a client's target audienceRegularly identify and vet new and up-and-coming influencers for current-, future-, short- and long-term programsCreate meaningful relationships with online influencers to deliver above-and-beyond content and engagement for clientsNegotiate influencer contracts, with guidance from legal and leadership to deliver solid ROI for clientsIntegrate paid, owned, and earned influencer tactics into a larger cohesive digital and media strategyIdentify creative ways to break through with influencers through earned tacticsWork with our analytics team to report on results that align to the customer journey and deliver insights and learningsWork closely with agency partners to share assets for paid mediaDevelop and oversee media relations strategies and deliver resultsGenerate ideas for media outreach and pitch effortsDirect and supervise special events (e.g., desk side briefings, editor events, etc.)Client RelationsServe as key day-to-day client contactKeep client programs on schedule and ensure all deadliness are metStructure long term plans and program recommendations for clientsEarn the confidence of mid-to-senior level client contacts and other client executivesProactively handle client problems quickly and adeptlyContribute to and promote business development by counseling clientsDevelop and deliver client presentationsIs proficient in client's social media strategy and advocates for PR and social integration where applicableManage program budgetsTeamAct as key contact for internal account staff to address issuesRun + lead internal meetingsRecommend account assignments to managing directorTrain and motivate team membersConduct performance reviewsCreate opportunities for team members to enhance growth with agencyStrategically evaluate employee strengths and assign team accordinglyMake recommendations regarding salary increases, promotions, etc.Track team results against client's goalsEnsure account team members adhere to agency time reporting and financial guidelinesInvolved in staffing of team, including reviewing resumes and interviewing candidatesEffectively communicate and manage up to senior team members about client or internal team issues and successesEducation:Bachelor's DegreeProfessional experience:5+ years experience at a digital, advertising, media or PR agency, and a deep understanding of social media and digital marketing, specifically developing and executing influencer programsExcellent verbal, written, presentation and problem-solving skillsExperience working with influencer networks, individual influencers and influencer identification, management, and measurement toolsExperience creating and executing paid social and digital campaigns across social channels such as TikTok, Snapchat, Twitter, Instagram, Facebook and Pinterest, YouTubeExperience executing brand-level social media strategies and ability to communicate them with complete digital fluencyExperience working with cross-functional and IAT partners to incorporate influencer plans in to 360 programsAbility to execute and measure multifaceted campaigns and day-to-day communications initiativesDeVries is proud to be an Equal Opportunity/Affirmative Action employer. DeVries recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.Salary: $70,000-$100,000DeVries has included the base salary or hourly rate for this role. Actual compensation offered within the range will depend upon, among other factors: actual ranges for current or former employees in the role; market considerations; budgetary considerations; as well as a candidate's background, relevant experience, and qualifications.DeVries is proud to be an Equal Opportunity/Affirmative Action employer. DeVries recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.