Digital Media and Communications Specialist

Company Description Tougaloo College, an independent, historically Black liberal arts institution, is committed to preparing students to become lifelong learners who lead and serve in a global society. With a diverse range of undergraduate and graduate programs, it emphasizes education, leadership, and service. The College has a rich legacy rooted in its affiliation with the United Church of Christ and the Christian Church (Disciples of Christ). Tougaloo College welcomes a diverse student body and fosters a culture of inclusivity and academic excellence. Role Description This is a full-time, on-site role for a Digital Media and Communications Specialist located in Jackson, MS. The Specialist will be responsible for developing and executing digital strategies, managing online content, implementing digital marketing campaigns, and cultivating the college's online presence. Responsibilities include conducting content research, analyzing media trends, creating digital communication materials, coordinating projects, and collaborating with various departments to ensure impactful messaging and engagement across all platforms. Qualifications Strong Analytical Skills and the ability to assess the effectiveness of campaigns and strategiesExcellent Communication skills to produce compelling content and effectively engage with diverse audiencesExpertise in Digital Strategy and Digital Marketing for building and enhancing the institution’s online presenceProficient Project Management skills to coordinate multiple initiatives and meet deadlines effectivelyProficiency in tools and platforms for digital communications (e.g., social media, email campaigns, and analytics tools)Experience in higher education or non-profit sectors is a plusBachelor’s degree in Communications, Marketing, Public Relations, or a related field required