Creative Content Strategy Associate

The Associate, Creative Content Strategy supports the planning and execution of Lafayette 148's digital storytelling across platforms. Working closely with the Senior Director, Creative Content & Copy, this role is instrumental in bringing seasonal campaigns and brand narratives to life across paid media, social, email and ecommerce. The role offers exposure to the full lifecycle of campaign development, from early creative planning through digital execution and is ideal for someone who can balance strategic thinking with hands on execution.Key Responsibilities:Strategic & Operational SupportConnect campaign strategy to channel execution by identifying content needs early and coordinating planning across creative, marketing and ecommerce teams.Build decks and presentations for campaign planning, leadership reviews and content recapsMaintain content calendars and campaign timelinesSupport exploration of emerging AI tools and technologies that can streamline content planning, briefing and workflow managementCreative Content Strategy & Campaign SupportPartner with the Senior Director, Creative Content & Copy to support digital storytelling across campaigns, product launches and seasonal brand momentsContribute creative content ideas and help identify opportunities to extend campaign narratives across platformsPartner with the Copy Manager to help develop first-pass briefs and content direction for paid social and other digital touchpoints, translating campaign messaging into channel-specific executionsAnalyze content performance, industry trends and competitor activity to inform future content planningPhoto Shoot Planning & Production SupportSupport the planning and coordination of seasonal editorial campaign photoshoots and special projects with a focus on digital content needsAssist in developing brief decks, shot lists and visual references that support ecommerce, social, email and paid mediaHelp translate business priorities, key buys and merchandising focus into shoot briefs and content needs for digital channelsAssist with photoshoot preparation including prop sourcing, set references and creative boarding as neededHelp identify content opportunities that extend campaign storytelling across digital channelsDigital Content & Channel CoordinationPartner with the Asset Manager to communicate campaign and channel-specific content needsHelp ensure required assets are captured and available to support social, email, paid media and ecommerce storytellingSupport the rollout of campaign content across digital platforms in collaboration with cross-functional teamsPartner with ecommerce teams on homepage storytelling, editorial content and seasonal campaign launchesSocial Media & Content Calendar ManagementManage and maintain the organic social media content calendar across platformsCalendarize social content aligned with campaign and seasonal storytellingPropose and plan Instagram Stories and TikTok content in partnership with the Copy ManagerDesired Background:1-3 years of experience in digital marketing, social media, content strategy or campaign marketing within fashion, luxury, lifestyle or editorial environmentsSkills:Strong understanding of digital content ecosystems including social media, ecommerce, email marketing and paid mediaHighly organized with strong project management skills and attention to detailStrong visual sensibility and familiarity with fashion and luxury storytellingExcellent communication and presentation skills including proficiency in Microsoft Office, Adobe software and relevant content management platformsAbility to manage multiple projects and deadlines in a fast-paced environmentInterest in fashion, culture and digital storytelling with an understanding of the modern luxury consumerBase Pay Salary:The base salary range for this position is $55,000 - $60,000. Base pay offered may vary depending on skills, experience, and location.Equal Opportunity Employer