Team Leader, Marketing Technology

As Team Leader of Engineering on the Marketing Technology team, you'll lead a talented group of Senior Marketing Automation Specialists building enterprise-scale, data-driven marketing experiences in Salesforce Marketing Cloud. You'll be a servant leader and strategic technical thought partner – combining deep hands-on marketing automation expertise with people leadership to deliver innovative, personalized omnichannel journeys that drive engagement and measurable business outcomes.You'll grow your team while staying deeply connected to the craft, building trust through coaching, technical guidance and accountability. Your leadership will be instrumental in setting technical strategy for what's possible in SFMC, defining how data drives personalization, and ensuring the team delivers high-quality solutions. You'll foster an environment where experienced team members feel motivated, empowered and continuously challenged to excel.About the roleLead and mentor an Agile team of Senior Marketing Automation Specialists focused on multi-channel journey orchestration, automation development, and data-driven marketing in Salesforce Marketing CloudDefine and own technical strategy for SFMC channel capabilities, data and audience activation, integration patterns and omnichannel orchestrationLead large-scale ESP migration initiatives and technical integrations between SFMC and source systems, ensuring accuracy, data quality and synchronicityEstablish trust and credibility with tenured team members through hands-on coaching, technical guidance and strategic leadershipLeverage expertise in SQL, data modeling, CDP tools and SFMC to guide complex technical decisions and set vision for what's possibleDrive adoption of scalable automation frameworks, reusable journey components and data models that support enterprise-wide campaignsProvide technical leadership on email, SMS, Push Notifications and emerging mobile channels (RCS, In-App, WhatsApp, Apple Business)Conduct code reviews, journey QA, query optimization and technical documentation to maintain engineering excellencePartner with Data Engineering, Analytics, CRM and Application Development teams to architect seamless integrations and data flowsParticipate in team planning sessions, ensure accountability for deliverables and timelines, and advocate for team members and projectsBalance hands-on technical assistance with empowering team members to grow and take ownershipCoordinate incident response and root-cause analysis for production sends; implement long-term mitigationsFoster a culture of quality, craftsmanship, continuous learning, innovation and AI-driven optimizationAbout youMinimum Qualifications5+ years of hands-on experience with Salesforce Marketing Cloud or similar marketing automation platforms3+ years of people leadership experience leading technical teamsExpert-level proficiency writing SQL for data querying, analysis, segmentation and audience buildingDeep understanding of email marketing principles, SMS best practices, mobile messaging and omnichannel journey orchestrationProven expertise in SFMC data models, audience management, campaign measurement and integration architectureStrong understanding of marketing technology ecosystems, CDP tools, CRM systems and data architectureExpertise leading large-scale ESP migration projects and technical integrations with source systemsDemonstrated ability to set technical strategy and guide teams through complex, cross-functional initiativesTrack record of driving quality, efficiency and technical excellenceExcellent communication and advocacy skills for team members and projectsAbility to motivate experienced team members and drive accountabilityAbility to quickly context-switch and adapt in a fast-paced environmentPreferred Qualifications7+ years of marketing automation experience with exposure to complex enterprise systems and high-volume campaigns5+ years of people leadership experience with a track record of developing and retaining technical talentSalesforce Marketing Cloud Email Specialist certification or higherExperience with Customer Data Platforms (Twilio Segment strongly preferred)Deep expertise in mobile messaging strategy including SMS, RCS, Push, In-App messaging, WhatsApp and Apple Business ChatBackground leading teams responsible for client-facing applications and experiencesExpertise in email security, authentication and reputation managementExperience architecting integrations between SFMC, Salesforce CRM systems and external data sourcesTrack record of improving team performance and velocityHistory of successfully coaching and developing engineering talentPassion for innovation and emerging technologies including AI, advanced personalization and predictive optimizationExperience leveraging company-approved AI tools to drive efficiency and optimizationBackground in Financial Services or large, regulated organizations navigating complex enterprise systemsWhat you'll getOur team members fuel our strategy, innovation and growth, so we ensure the health and well-being of not just you, but your family, too! We go above and beyond to give you the support you need on an individual level and offer all sorts of ways to help you live your best life. We are proud to offer eligible team members perks and health benefits that will help you have peace of mind. Simply put: We've got your back. Check out our full list of Benefits and Perks.This job description is an outline of the primary responsibilities of this position and may be modified at the discretion of the company at any time. Decisions related to employment are not based on race, color, religion, national origin, sex, physical or mental disability, sexual orientation, gender identity or expression, age, military or veteran status or any other characteristic protected by state and federal law. The company provides reasonable accommodations to qualified individuals with disabilities in accordance with applicable state and federal laws. Applicants requiring reasonable accommodations in completing the application and/or participating in the application process should contact a member of the Human Resources team, Careers@Rocket.com.J-18808-Ljbffr