Salesforce Marketing Specialist
Dice is the leading career destination for tech experts at every stage of their careers. Our client, Info Way Solutions, is seeking the following. Apply via Dice today!Salesforce Marketing SpecialistMust needed: Marketing certificationOverviewJob DescriptionA Salesforce Marketing Specialist is responsible for managing and optimizing digital marketing campaigns using Salesforce Marketing Cloud and related tools. This role combines marketing strategy, automation, data analysis, and CRM management to drive customer engagement and revenue growth.Key ResponsibilitiesCampaign ManagementPlan, build, and execute marketing campaigns (email, SMS, social, and web)Use tools like Journey Builder and Email Studio to automate customer journeysSegment audiences based on behavior, demographics, and engagement dataMarketing AutomationDesign automated workflows and drip campaignsImplement lead nurturing strategies using PardotManage triggers, personalization, and dynamic contentData & AnalyticsTrack campaign performance (open rates, CTR, conversions)Build reports and dashboards within Salesforce CRMOptimize campaigns using A/B testing and insightsCRM & Data ManagementMaintain clean and accurate customer dataManage data imports, exports, and integrationsEnsure compliance with data privacy regulationsCollaborationWork with sales, content, and design teamsAlign marketing campaigns with business goalsCoordinate with developers for technical integrations when neededTechnical SkillsRequired Skills & QualificationsHands-on experience with Salesforce Marketing Cloud or PardotKnowledge of email marketing, automation, and CRM systemsFamiliarity with SQL, AMPscript, or HTML/CSS (preferred)Marketing SkillsStrong understanding of digital marketing channelsExperience with campaign lifecycle managementKnowledge of lead generation and nurturing strategiesAnalytical SkillsAbility to interpret data and optimize campaignsExperience with reporting tools and KPIsSoft SkillsCommunication and teamworkProblem-solving mindsetAttention to detailPreferred QualificationsSalesforce certifications (e.g., Marketing Cloud Email Specialist, Pardot Specialist)Experience with integrations (APIs, third-party tools)Background in B2B or B2C marketing environmentsTypical Tools & PlatformsSalesforce Marketing CloudPardotGoogle AnalyticsCRM and email marketing toolsKPIs / Success MetricsEmail open and click-through ratesConversion rates and lead qualityCampaign ROICustomer engagement metrics