Customer Insights Analyst (Pittsburgh)

About GNCSince 1935, GNC has been a global leader in health and wellness innovation, inspiring people to achieve their goals with a trusted and dynamic range of products. As #TeamGNC, we prioritize our consumers, constantly collaborating and developing new ideas to deliver cutting-edge solutions. Our team is passionate about driving change and turning aspirations into actions. We believe that good health is the greatest gift, and there's nothing more rewarding than helping others achieve it. Join us in empowering others to Live Well!What We're Looking For:At GNC we embrace a "Live Well" philosophy, fostering a dynamic environment where innovation meets passion. Whether someone is an athlete or just starting to focus on their health, we want to deliver the cutting-edge products they deserve. We are looking for an individual who is excited and eager to play a pivotal role in driving excellence in the health and wellness industry. This position offers the opportunity to engage in a collaborative environment where you will make a personal impact every day.In this role, you will be at the center of how GNC understands its customers synthesizing various forms of data into clear, compelling stories that shape decisions across Merchandising, Ecommerce, Brand, and Innovation.The ideal candidate brings 1–3 years of hands-on insights or analytics experience and a genuine passion for turning complex data into narratives that move people to act. You are a practitioner-level user of AI tools and emerging research methods – you're not just familiar with them, but actively deploying them to compress timelines, surface patterns, close the "say-do" gap, and accelerate insight delivery. You thrive in a fast-paced, cross-functional environment and know how to pair smart technology with rigorous thinking to deliver compelling insights that drive growth for the organization.What You'll Do:This is a Full-Time Salary PositionJOB RESPONSIBILITIES:Research & AnalysisAbility to synthesize findings across multiple data sources (primary research, syndicated data, social listening, internal analytics, industry reports) into unified insights and recommendationsDemonstrated fluency with AI-assisted research tools — including LLMs (e.g., Claude, ChatGPT), AI-enhanced platforms and coding of qualitative data (e.g., Canvs), and emerging AI features within syndicated and analytics tools — to compress insight timelines and continue to provide deeper, faster insightsWork with research partners to execute various quantitative and qualitative consumer research studies — from methodology design through final reportingApplies various analytical techniques to move beyond descriptive reporting and surface forward-looking, actionable findings fasterMaintains and evolves current ongoing customer experience (CX) tracking, aiding in expansion of the program, including surfacing trends across studies and ensuring democratization within the organizationStorytelling & ReportingTranslates analyses into executive-ready presentations that clearly communicate the so what behind the dataBuilds and maintains recurring research deliverables illuminating key trends and foresight for cross-functional stakeholders including Merchandising, Ecommerce, Brand, and Innovation teamsDevelops data visualizations, AI-generated insight summaries, automated dashboards, and self-serve frameworks that make insights accessible — and faster to consume — across the organizationStrategic SupportSupports the consumer learning agenda across the organization by identifying gaps, trends, and emerging opportunitiesContributes to new product innovation pipelines through various types of analyses throughout the new product development process (e.g., iterative concept testing, TURF analysis, profiling studies, package design, etc.)Tracks competitive intelligence and industry trends to keep GNC informed on the broader supplement and wellness landscapeActively scouts, evaluates, and pilots emerging research technologies and automation capabilities — evaluating them for speed, quality, and scalability — to continuously raise the team's insight velocity and competitive edgePHYSICAL ASPECTS/WORK ENVIRONMENTRequired to come into the office at least 2-3 days per week working remote the remaining daysRegularly required to stand; walk; sit; use hands or fingers to handle or feel; reach with hands and arms; stoop, kneel, crouch, or crawl; and talk or hear.Regularly/Occasionally lift and/or move up to 50 pounds.Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus.The noise level in the work environment is usually low/moderate.* Reasonable accommodations may be made to enable individuals to perform the essential functions.QualificationsRequired1–3 years of experience in consumer insights, market research, analytics, or a related data-driven roleBachelor's degree in Marketing, Business, Analytics, Statistics, Psychology, or a related fieldProficiency in Microsoft Office Suite, especially PowerPoint and ExcelHands-on proficiency with AI tools for research and insights workflows — including LLM-based analysis (e.g., Claude, ChatGPT), AI-assisted open-end coding and qual synthesis, automated report generation, and prompt engineering for insight accelerationStrong ability to synthesize multiple data sources into a clear, cohesive narrativeExcellent written and verbal communication skills; comfortable presenting to diverse audiencesHigh attention to detail and the ability to manage multiple concurrent projectsResourceful self-starter with an inquisitive mind and a passion for consumer researchExposure to CX research constructs such as OSAT, NPS, or customer satisfaction trackingPreferredExperience designing and analyzing quantitative and qualitative dataExperience with syndicated data platforms (e.g., Circana, Nielsen, SPINS)Experience with data visualization tools (e.g., Tableau, Power BI)Background in CPG, health & wellness, retail, or specialty supplement categoriesCore CompetenciesAnalytical Curiosity — Naturally inquisitive; digs past surface-level findings to understand the whyAI & Technology Fluency — Actively incorporates AI tools into daily workflows; comfortable experimenting with new platforms, evaluating their fit for insights use cases, and sharing learnings with the broader team to raise collective capabilityData Storytelling — Translates numbers into narratives that resonate with both analytical and non-analytical audiencesBusiness Acumen — Connects consumer insights to business strategy, growth opportunities, and team prioritiesCollaboration & Influence — Builds trust across functions and communicates with clarity and credibilityOwnership & Execution — Takes initiative, manages workload proactively, and delivers with a high degree of qualityAdaptability — Comfortable with ambiguity; adjusts quickly as priorities shift in a fast-paced retail environment