Website Manager

Job Title: Website Manager – Full Time Department: Marketing and Sales Reports To: Senior Vice President, Marketing Position Summary Arizona Science Center is seeking a Website Manager who is a proven leader who can create strong relationships with creative and technical teams. The Website Manager owns the strategy and management of AzScience.org. This person will work with members of the creative services team to create exceptional, engaging, and highly differentiated brand experiences. An ideal candidate will be up to date on the latest web technologies, craft and execute an organic growth strategy designed to convert traffic to qualified leads efficiently, and consistently monitor results to ensure our approach meets the established program KPIs and department goals. ESSENTIAL DUTIES and RESPONSIBILITIES Leads the development, implementation, launch and ongoing updates of the new AzScience.org Participate in cross-functional collaboration to drive annual revenue and attendance goals, in alignment with the organization's balanced scorecard, using strategies informed by data analysis aimed at elevating web traffic, optimizing the path to purchase conversion rates, enhancing customer retention, and augmenting revenue through AzScience.org Responsible for monthly reports and tracking of website analytics Develop an ongoing digital roadmap that continually iterates, tests, and improves the website Manages our CMS and liaises with our web development agency on website maintenance, updates, and issues when they arise Oversees, develops, and implements SEO strategies Conduct keyword research to guide content teams Review technical SEO issues and recommend fixes every month Optimize website content, landing pages, and paid search copy Collaborates with the Marketing Manager to deploy compelling copy, graphics, and videos developed to support web content needs Ensures our website is fresh and current with engaging enhancements and relevant content Continually explore and implement opportunities to monetize the AzScience.org website Works cross-functionally to initiate web projects that help meet business objectives Communicates campaign performance to the marketing team and other stakeholders with regular and ad-hoc reports BENEFITS 21 paid days off annually, including holidays, birthdays, and vacation days 10 days of accrued sick time Medical, Dental, and Vision insurance Life and Long-Term Disability Insurance Employee Assistance Program 401(k) retirement plan Professional Development Opportunities Family membership to Arizona Science Center and 600+ Association of Science and Technology Centers (ASTC) Admission Exchange Program - Year-round complimentary admission for the employee and one guest to visit the Phoenix Zoo, Desert Botanical Garden, Phoenix Art Museum, Heard Museum, Arizona Museum of Natural History EQUAL EMPLOYMENT OPPORTUNITY Arizona Science Center maintains a firm policy of equal employment opportunity for all employees and applicants. We recruit, hire, train, promote, compensate and dismiss Employees based on such factors as experience, character, ability, and skill, without regard to race, color, religion, sex, sexual orientation, national origin or heritage, age, marital or veteran status, disability, citizenship, or any other status protected by federal, state or local law. ACCOMMODATIONS Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions. EDUCATION And EXPERIENCE Bachelor's Degree (B.A.) or equivalent in marketing, advertising, communication studies, business administration, or related field from a four-year college or technical school; at least four years of related experience and/or training; or equivalent combination of education and experience. Qualifications Experience developing plans for and executing website initiatives and SEO programs Comprehensive website auditing and optimization experience Technical depth to understand and diagnose web issues Strong understanding of information architecture, user testing, interaction, and visual design Experience in optimizing landing pages and user funnels Understands financial performance, analysis and metrics to drive attendance, traffic and revenue Strong verbal and written communication skills, with the ability to communicate effectively with external partners and within all levels of the organization. Effective time management and organizational skills with a proactive, goal-oriented mindset Strong intuition for prospect and customer-facing messaging and branding. Visual design skills (e.g., Adobe Suite, InDesign, or Photoshop) to create basic digital assets Must be able to work well both independently, and collaboratively within a team environment Supervisory Responsibilities Does not have any day-day supervisory responsibilities. However, the Website Manager may lead ad hoc tasks or project teams in conjunction with a special project and work with a rotation of interns. POSITION TYPE/EXPECTED HOURS OF WORK This position is full-time. Some weekend and evening work may be required. J-18808-Ljbffr