Admissions Director

Heron House at Largo - Essential Duties and ResponsibilitiesMarketing & Business DevelopmentDevelop and execute a strategic marketing plan to achieve and maintain occupancy goalsBuild and maintain relationships with hospitals, physicians, case managers, social workers, and community partnersConduct routine outreach visits and networking to generate referralsRepresent the facility at community events, health fairs, and professional organizationsManage advertising efforts (digital, print, social media, website updates)Monitor local market trends and competitor activityLead Management & SalesManage all incoming leads (calls, emails, walk-ins, online inquiries)Maintain a CRM or lead tracking system with accurate, up-to-date informationConduct tours for prospective residents and familiesPerform needs assessments and present appropriate service optionsFollow up consistently to convert inquiries into deposits and move-insMeet or exceed monthly and annual census and conversion goalsAdmissions & IntakeOversee the full admissions process from inquiry to move-inCoordinate pre-admission assessments with nursing staffEnsure all required documentation, assessments, and approvals are completedVerify financial eligibility in collaboration with the business officeEnsure compliance with state regulations and facility policiesMove-In CoordinationCoordinate all aspects of the move-in process for a seamless transitionCommunicate with all departments (nursing, dietary, housekeeping, maintenance) to ensure readinessConduct resident and family orientationsEnsure a welcoming and positive first impression of the communityRelationship ManagementServe as the primary contact for prospective residents and familiesBuild trust and maintain ongoing communication throughout the decision-making processAddress concerns with professionalism, empathy, and urgencyMaintain relationships with referral sources for continued business growthReporting & Performance TrackingTrack and report key metrics including:Leads, tours, deposits, and move-insConversion ratiosReferral source performanceOccupancy ratesProvide regular reports to the Executive DirectorAnalyze marketing ROI and adjust strategies as neededComplianceEnsure all marketing and admissions activities comply with state and federal regulationsMaintain confidentiality in accordance with HIPAA guidelinesQualificationsEducation & ExperienceBachelor's degree in Marketing, Business Administration, Healthcare Administration, or related field (preferred)2–5+ years of experience in marketing, sales, or admissions (senior living or healthcare preferred)Proven track record of meeting or exceeding sales/occupancy goalsKnowledge, Skills, and AbilitiesStrong sales, negotiation, and closing skillsExcellent communication and interpersonal abilitiesAbility to build and maintain professional relationshipsStrong organizational and time management skillsAbility to multitask and manage competing prioritiesKnowledge of ALF regulations and senior care industry (preferred)