Insights and Analytics Manager, Reputation & Content Strategy

DescriptionWould you like to be part of a team focused on delighting customers of all sizes, across a number of industries? Do you have the sales acumen and technical aptitude to drive adoption of cloud services? Amazon Web Services provides companies of all sizes with an infrastructure platform in the cloud. We are growing our Sales team to help more companies make the move to AWS, and achieve their business outcomes. If you are passionate about the cloud and have the skills, the ISR role provides the opportunity to introduce the most relevant cloud solutions from the leading cloud company, to new and existing customers.This role will sit in our new headquarters in Northern Virginia, where Amazon will invest $2.5 billion dollars, occupy 4 million square feet of energy efficient office space, and create at least 25,000 new full-time jobs. Our employees and the neighboring community will also benefit from the associated investments from the Commonwealth including infrastructure updates, public transportation improvements, and new access to Reagan National Airport. By working together on behalf of our customers, we are building the future one innovative product, service, and idea at a time. Are you ready to embrace the challenge? Come build the future with us.Amazon is seeking an Insights and Analytics Specialist to support measurement, reporting, and data analysis across Amazon's internal communications channels. In this role, you will execute analytics projects, build dashboards, and provide data support to communications leaders, channel owners, editors, and event managers. You will work closely with the Insights and Analytics Manager to translate data into actionable insights that improve content performance and audience engagement.The ideal candidate combines strong technical analytics skills with clear communication abilities. You are detail-oriented, curious about audience behavior, and passionate about using data to solve problems. You thrive in a fast-paced environment, can manage multiple projects simultaneously, and work backwards from stakeholder needs. You have hands-on experience with data visualization tools, Excel, SQL, and AI-assisted and agentic AI development tools (e.g., Kiro, Cursor, Claude Code) and can translate complex data into clear, digestible insights for non-technical audiences.Key job responsibilitiesAnalytics Execution & ReportingBuild and maintain dashboards, reports, and analyses that demonstrate the impact of internal communications across channelsExecute weekly, monthly, and quarterly reporting on communications performance metrics and audience insightsSupport ad-hoc analytics requests from channel leads, editorial teams, and stakeholdersMonitor channel performance and flag trends, anomalies, or opportunities to the Insights and Analytics ManagerData Support & EnablementPartner with channel and editorial leads to help them understand their audience data and performance metricsSupport A/B testing and experimentation efforts by setting up tests, tracking results, and analyzing outcomesEducate communications team members on how to use self-service analytics tools and interpret their dataCreate documentation and training materials for data tools and reporting processesCross-Functional CollaborationWork with Product and Tech teams to improve data quality, tagging, and tracking capabilitiesCollaborate with channel and editorial leads to define metrics that accurately measure content impactPartner with internal research teams to incorporate audience insights into reportingSupport the Insights and Analytics Manager on strategic projects and deep-dive analysesContinuous ImprovementIdentify opportunities to automate reporting and improve data workflowsStay current on digital analytics trends and best practicesRecommend improvements to measurement frameworks and data collection methodsContribute to the team's analytics roadmap and capability-building effortsA day in the lifeYou start your morning monitoring channel metrics, flagging engagement patterns to your manager. Mid-morning, you're training the editorial team on their new dashboard, explaining audience trends and how to filter by employee segments.After lunch, you set up an A/B test for an email campaign and troubleshoot data tagging issues with the Product team. The afternoon is dedicated to pulling SQL queries, updating automated dashboards, tuning up AI agents, and drafting your weekly performance summary with key insights.You wrap up by documenting self-service analytics tools for channel owners and reviewing the quarterly roadmap, identifying reports to automate and proposing new impact metrics.About the teamInternal Corporate Communications operates as Amazon's central source for internal company news and events, reaching a global audience of corporate employees. Our team develops and delivers news, announcements, and strategic communications that help employees understand Amazon's business, culture, and workplace, balancing information employees want with information they need to know.Basic QualificationsExperience working with large-scale data mining and reporting tools (i.e. SQL, MS Power Query, Python), or experience in Excel (macros, index, conditional list, arrays, pivots, lookups)Experience with reporting and Data Visualization tools such as Quick Sight / Tableau / Power BI or other BI packagesExperience using data and metrics to determine and drive improvements3+ years of working cross functionally with tech and non-tech teams experience3+ years of experience in digital analytics, business intelligence, or data analysisBachelor's degree in a quantitative field (Statistics, Mathematics, Economics, Computer Science) or equivalent experiencePreferred QualificationsExperience in media, publishing, communications, or content analyticsHands-on experience with A/B testing methodologies and statistical analysisFamiliarity with audience measurement tools and web analytics platformsHands-on experience with SQL and A/B testing; familiarity with Python/R, AWS data storage solutions, and AI-assisted development tools (e.g., Cursor, Kiro, GitHub Copilot) is a plusExperience in internal communications or employee engagement analyticsProven ability to translate complex data into clear, actionable insights for non-technical stakeholdersStrong project management skills with ability to manage multiple prioritiesTrack record of being detail-oriented and self-motivatedExperience creating documentation and training materials for analytics toolsSkilled at data visualization and dashboard creation (e.g., Tableau, AWS Quicksight, Power BI) to translate complex analytics into clear, actionable insightsAmazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you're applying in isn't listed, please contact your Recruiting Partner.The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.USA, VA, Arlington - 80,600.00 - 141,100.00 USD annuallyUSA, WA, Seattle - 82,700.00 - 141,100.00 USD annually