Sr. Staff, Revenue Marketing, ABM & Customer Growth

We’re looking for a Sr. Staff, Revenue Marketing Manager to drive Customer growth and account-based marketing (ABM) that directly impacts pipeline and revenue.This role will execute targeted account programs that support new logo acquisition and expansion within existing customers, including upsells, cross-sells, and product adoption initiatives. You will partner closely with Sales, SDRs, Customer Success, and BizOps to activate high-priority accounts and help move opportunities through the funnel.This is a revenue-aligned marketing role with clear pipeline goals.What You’ll Do Drive Customer Growth & Expansion MarketingDevelop lifecycle marketing strategies that support retention, adoption, upsell, and cross-sell opportunitiesPartner with Customer Success to identify key expansion triggers (usage, maturity, renewal windows, risk signals)Build targeted programs that move customers from initial adoption to expansion and advocacyAlign messaging and campaigns to different stages of the customer journey Execute ABM ProgramsDesign and implement repeatable ABM playbooks that can scale across regions, industries, and product linesLead execution of account-based campaigns across paid media, email, events, content, and digital channelsContinuously test, learn, and optimize program performance to improve engagement and conversion within target accounts Pipeline & Performance OwnershipTake ownership of pipeline contribution targets across both new and existing accountsPartner with BizOps to track and report on:Pipeline created and influencedExpansion pipelineAccount progression and velocityUse performance data to adjust strategy Sales & Customer Success CollaborationAct as a strategic partner to Sales, Product Marketing, and Customer Success in defining go-to-market prioritiesContribute to account planning, vertical strategies, and campaign themesEnsure alignment between messaging, target accounts, and salesCommunicate insights from campaigns and account engagement to help inform GTM decisions Leverage Data, Insights & TechnologyUse intent data, CRM insights, and engagement analytics to guide decision-making and prioritizationIdentify high-value accounts and buying group signals to inform sales actionPartner with RevOps to evolve reporting, attribution, and measurement frameworksContinuously improve how data is used to drive more precise, effective marketingWhat Success Looks Like (12 Months)Clear contribution to pipeline across new and expansion revenueABM campaigns launched and optimized for priority accountsIncreased engagement within named target accountsDocumented influence on upsell and cross-sell opportunitiesStrong sales partnership and feedback loopWho You Are5–8 years in B2B demand generation or ABM marketingExperience supporting enterprise or mid-market sales teamsComfortable with pipeline goals and revenue metricsStrong project manager who can drive campaigns across channelsAnalytical and performance-focusedConfident partnering with Sales and Customer SuccessExperience with marketing automation and CRM systems (HubSpot, Salesforce, etc.)Nice to HaveExperience marketing technical productsExperience with long sales cyclesBackground in ABM platforms (6sense, Demandbase, Terminus, etc.)Exposure to customer marketing or retention programsWhy This Role MattersAs we evolve from traditional demand generation to full revenue marketing, this role is critical to helping marketing influence both new business and expansion growth. You will play a hands-on role in activating target accounts and driving measurable revenue impact.The base pay range for this position is between $116,479 to $145,598 annually. Base pay will depend on multiple individualized factors including, but not limited to internal equity, job related knowledge, skills and experience. This range represents a good faith estimate of compensation at the time of posting. Boston Dynamics offers a generous Benefits package including medical, dental vision, 401(k), paid time off and a annual bonus structure. Additional details regarding these benefit plans will be provided if an employee receives an offer for employment.