Senior Media Planner

Company DescriptionOn the day Fallon opened its doors without a single client, it did so under the headline, "A new advertising agency for companies that would rather outsmart the competition than outspend them." More than 40 years later, and this mantra is unwavering. We are a creatively-led agency who pinned our public reputation on our commitment to smarts. Smart brands create something of value in the world. Smart brandsaddto peoples' lives and to culture;they help build ideas in the world, and they leave something behind. See fallon.com for more information andexamples of ourwork.Fallon strives to ensure diverse perspectives, backgrounds, and experiences are represented—and that everyone feels seen, heard, and has a sense of belonging. Whether that be through recruiting and retaining diverse talent, creating a dialogue around systemic issues and obstacles for diverse individuals, or ensuring our work reflects diverse perspectives, our effortsfocuson enacting change through acknowledgment, education, accountability, action, and celebration.Job DescriptionThe Senior Media Planner - Digital is a key player in the development and execution of media plans for a diverse portfolio of clients. The position places equal emphasis on creative solutions to media challenges and planning/executional rigor. As a full-service agency, we prioritize diverse, unique experience, and above all creativity.ResponsibilitiesDevelop and execute creative media solutions based on client needsSteward execution of plans, goals, and budgetsUnderstand client objectives, resources, and has a strong POVDecisive and insightful in building a plan that ladders back to strategyFulfills role on team seamlessly, working and managing with urgencyDemonstrate initiative and ability to lead projectsMaintain effective communication, responding quickly and accuratelyStrong ability to multi-task and handle many projects at onceConsult industry research and resources to develop rich audience insights to inform plan recommendationsSet up social and digital campaigns in-platform where applicableBuild audience recommendations using syndicated tools, such as MRI-SimmonsEvaluate vendor proposals/working with internal buying teams to facilitate media buysStaying current on industry trends and contentConduct/present pre- and post-buy media analysesCommunicate/meet with clients to facilitate development and execution of plansManage the trafficking of assetsMentor and develop junior team members, and supports supervisor with day-to-day tasksQualificationsThis position requires 3-5 years of prior media planning experience (Media Planner or Senior Media Planner level).Proficiency in Word/Excel/PowerPoint/KeynoteStrong written and verbal communication skillsIn-platform experience within programmatic platforms required (Trade Desk, CM360, AmazonDSP, etc.)In-platform experience within platforms is a plus (Meta, TikTok, Snap, etc.)Proficiency in media-related planning tools (e.g., Comscore, Nielsen, IMS, etc.)Proficiency in digital media buying software (e.g., Mediaocean/Prisma), analytics (Google Analytics), and trafficking (Google Campaign Manager)Ability to think creatively on your feet and problem solveAdditional InformationOur Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.Compensation Range: $60,800.00 - $84,000.00 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 05/05/2026.If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines.LI-LB2J-18808-Ljbffr