Vice President, Marketing

Vice President, MarketingAbout the CompanyWell-regarded beauty & personal care brand incubatorIndustry Consumer ServicesType Privately HeldAbout the RoleThe Company is seeking a Vice President of Marketing to lead the growth and communication strategies for its beauty and personal care division. The successful candidate will be responsible for driving brand awareness, expanding digital and social reach, and building programs that enhance consumer engagement and sell-through across various retail and e-commerce channels. This role demands a strategic and hands-on approach, with a focus on optimizing consumer journeys, user-generated content, and performance marketing to accelerate online conversion and sales. The VP will also be tasked with developing 360° marketing and launch plans, building retailer-specific marketing strategies, and overseeing marketing budgets and performance. A key aspect of the role is to translate consumer and cultural insights into high-impact marketing programs and to lead a small, high-performing marketing team.The ideal candidate for the Vice President of Marketing position at the company will have a minimum of 10 years' marketing experience in beauty, personal care, or closely related CPG categories, with a proven track record in driving awareness, social and digital growth, and omnichannel activation. Experience in both established and entrepreneurial marketing environments is essential, as is a deep understanding of consumer behavior, creator/influencer ecosystems, earned media, retail marketing, and digital performance. The role requires a leader who is collaborative, low-ego, and capable of designing strategy, building processes, and being actively involved in day-to-day execution. A Bachelor's degree is required, and an advanced degree in marketing, business, or a related field is advantageous. The candidate should also have experience partnering with major retailers and be adept at building and scaling marketing programs to support retail sell-through and account-specific initiatives.Hiring Manager Title CEOTravel Percent Less than 10%FunctionsMarketing