Digital Marketing Specialist

Digital Marketing LeadLocation: Chicagoland (Hybrid Preferred)Compensation: $75,000 – $100,000 Base + Performance BonusesOTE: $100,000 – $130,000+Reports To: Founder / Marketing DirectorGrowth Path: Director of Digital MarketingAbout TORQ CoatingsTORQ Coatings is a fast-growing concrete coatings company specializing in premium polyurea and polyaspartic systems for residential and commercial spaces.We are building a marketing-first, systems-driven brand designed to dominate local markets through elite execution, data-driven decisions, and relentless follow-through.This is not a maintenance role.This is a build, scale, and lead role.⸻The OpportunityWe are looking for a Digital Marketing Lead who will take ownership of our entire digital ecosystem.This person will be responsible for: • Driving qualified lead flow • Building and optimizing marketing systems • Managing media buying across platforms • Owning SEO strategy and execution • Implementing automation and tracking infrastructureYou will work directly with leadership and play a critical role in scaling TORQ across multiple markets.⸻Your MissionBuild a predictable, scalable marketing engine that: • Generates consistent, high-quality leads • Lowers cost per acquisition over time • Creates strong brand presence across every channel • Supports multiple markets and future expansion⸻Core ResponsibilitiesDigital Strategy & Ownership • Own and execute the full digital marketing strategy across all channels • Build scalable systems that support multi-market growth • Continuously test, optimize, and improve performance⸻Media Buying (Paid Ads) • Plan, launch, and manage campaigns across: • Meta (Facebook & Instagram) • Google Ads (Search, Display, YouTube) • TikTok Ads • Connected TV (OTT) • Manage budgets and allocate spend based on performance • Optimize for CPL, CAC, and ROI • Work with creative team to develop high-converting ad assets⸻SEO & Organic Growth • Own TORQ’s SEO strategy (local + long-form content) • Improve rankings, organic traffic, and inbound leads • Optimize website structure, pages, and technical SEO • Implement “They Ask, You Answer” content strategy • Manage blog, landing pages, and keyword strategy⸻Automation & Systems • Build and manage marketing automations using tools like Zapier, CRM workflows, and AI tools • Improve lead routing, follow-up speed, and conversion rates • Integrate systems across CRM, call center, and marketing platforms • Ensure clean tracking from lead to close⸻Analytics & Performance Tracking • Track and report on key KPIs: • Cost per lead (CPL) • Cost per acquisition (CAC) • Conversion rates • Channel performance • Build dashboards and reporting systems • Make data-driven decisions to improve performance⸻Website & Funnel Optimization • Oversee website updates, landing pages, and conversion funnels • Improve UX and conversion rates across all digital touchpoints • Run A/B tests and optimize continuously⸻Vendor & Partner Management • Work with external agencies and partners when needed • Negotiate media buys (TV, radio, digital placements) • Hold partners accountable to performance metrics⸻What We’re Looking For • 3+ years in digital marketing, performance marketing, or media buying • Proven experience running Meta & Google Ads (REQUIRED) • Strong understanding of SEO and content strategy • Experience with marketing automation tools (Zapier, CRM workflows, etc.) • Highly analytical and data-driven mindset • Ability to manage multiple campaigns and markets simultaneously • Strong ownership mentality — you don’t wait, you build • Comfortable working directly with a fast-moving, visionary founder⸻Bonus Points • Experience in home services or local service-based businesses • Experience scaling campaigns across multiple markets • Familiarity with tools like Builder Prime, HubSpot, GoHighLevel, etc. • Experience with AI tools for marketing and automation⸻Why Join TORQ • Be part of building something from the ground up • High ownership, high impact role • Clear path to leadership (Director level) • Fast-paced, growth-driven environment • Opportunity to build systems that scale across multiple brands⸻Bottom LineIf you’re someone who: • Thinks in systems • Loves data • Knows how to scale paid media • And wants to actually build something bigThis is the role.