Audience Acquisition Lead (Omeda CDP Expert)

Position:Audience Acquisition Lead (Omeda CDP Expert)Job Description:What You’ll Be Doing: Serve as the organization’s Omeda CDP subject-matter expert, with deep knowledge of platform capabilities, limitations, and best practicesDesign, build, and optimize audience acquisition funnels using Omeda, including:Form creation and optimizationData capture, normalization, and enrichmentSegmentation and audience activationAutomated workflows and lifecycle marketing programsLead the execution of online and offline audience acquisition initiatives, collaborating closely with AspenCore teams and external vendorsCreate and present marketing proposals with limited guidance from senior leadershipEnsure marketing programs are delivered on time and within budget; proactively recommend optimizations or strategic pivots as performance data dictatesMonitor, analyze, and report on funnel and audience performance using dashboards, KPIs, and attribution modelsContribute to data hygiene, governance, and compliance, ensuring adherence to GDPR, CCPA, and best practices in consent, privacy, and preference managementDocument acquisition funnels, workflows, and Omeda configurations to support scalable, repeatable marketing playbooksChampion Arrow’s value proposition and brand across all audience touchpointsJob Complexity & Leadership:Manages professional employees, colleagues, and/or vendors within the functionAccountable for the performance and results of a team or core discipline areaAdapts departmental plans and priorities to address operational and resource challengesDecisions are guided by policies, procedures, and business plans, with direction from senior leadership as neededProvides technical and strategic guidance to internal teams, vendors, and stakeholdersExercises people-management authority, including setting objectives, conducting performance reviews, and recommending pay actionsDefines operating standards and ensures consistent execution of essential procedures based on functional expertiseWhat We’re Looking For: Relevant recent experience in audience acquisition, growth marketing, or lifecycle marketing within media, publishing, B2B, or subscription-based businessesDemonstrated, hands-on mastery of Omeda CDP is critical, including:Segmentation and audience modelingWorkflow and automation setupForm configuration and data collection strategiesAudience activation across channelsOmeda certifications or clear evidence of deep, platform-specific expertise strongly preferredStrong hands-on experience with WordPress, including integration with marketing and data platformsSolid understanding of:Lead scoring and lifecycle marketingEmail marketing and marketing automation best practicesExperience working with analytics and reporting tools (e.g., Google Analytics, dashboards, or similar)Comfortable collaborating cross-functionally with marketing, editorial, sales, and technology teamsFamiliarity with ad platform integrations (Google, Meta, LinkedIn)Basic HTML/CSS skills for page, form, and template customizationExperience with paywalls, subscriptions, gated content, or registration-based access modelsExperience / EducationTypically requires a minimum of 8 years of related experience with a 4-year degree, or 6 years with an advanced degree, or equivalent professional experience.What’s In It For You: At Arrow, we recognize that financial rewards and great benefits are important aspects of an ideal job. That’s why we offer competitive financial compensation, including various compensation plans and a solid benefits package.Medical, Dental, Vision Insurance 401k, With Matching Contributions Short-Term/Long-Term Disability Insurance Health Savings Account (HSA)/Health Reimbursement Account (HRA) Options Paid Time Off (including sick, holiday, vacation, etc.) Tuition Reimbursement Growth Opportunities And more! #LI-LH1Annual Hiring Range/Hourly Rate:$102,900.00 - $118,800.00Actual compensation offer to candidate may vary from posted hiring range based upon geographic location, work experience, education, and/or skill level. The pay ratio between base pay and target incentive (if applicable) will be finalized at offer. Location:US-IL-Illinois (Remote Employees) Remote work employees may be required to be present at the closest designated Arrow office for work-related purposes, at the Company’s request and sole discretion.Time Type:Full timeJob Category:Marketing and CommunicationsEEO Statement:Arrow is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, gender, age, sexual orientation, gender identity, national origin, veteran or disability status. (Arrow EEO/AAP policy)We anticipate this requisition will be open for a minimum of five days, though it may be open for a longer period of time. We encourage your prompt application.In any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.