Senior Performance Manager, Paid Media

A company is looking for a Senior Performance Manager, Paid Media, to join their Patient Recruitment division. Key Responsibilities Own and optimize paid media strategy across clinical trial protocols and site locations Drive qualified patient acquisition by managing campaign structure and performance metrics Collaborate with cross-functional teams to enhance conversion tracking and reporting Required Qualifications 7+ years of experience in managing paid media campaigns across multiple platforms Bachelor's degree in marketing, communications, or a related field preferred Experience in high-growth environments with measurable KPIs Strong expertise in paid search and paid social strategies Working knowledge of HIPAA-compliant advertising regulations