Marketing Program Manager

Welcome to Your Behavioral Health (YBH). Our mission is to guide individuals through the intricate landscape of behavioral health, ensuring that expert support is not only available but also easily accessible. At YBH, we pride ourselves on being a centralized hub teeming with resources designed to aid clients and their families in pinpointing the optimal support tailored to their distinct needs and aspirations for well-being.Summary Of PositionThe Marketing Programs Manager is a key member of the Marketing team responsible for leading the strategy, planning, and execution of outreach, engagement and event campaigns for providers, patients, alumni, and partners. This role ensures that all communications are timely, accurate, and effective, supporting growth, engagement, and access to care.This is a hands-on role that blends program management, campaign execution, and cross-functional coordination. The Marketing Programs Manager works closely with clinical leadership, business development, and internal marketing specialists to bring campaigns and initiatives to life and serves as a central hub for organizational communication efforts.Essential ResponsibilitiesMarketing Program Management:Plan and manage integrated marketing programs focused on nurture campaigns, e-newsletters, and eventsOwn and maintain the organization-wide marketing calendar in collaboration with cross-functional stakeholdersCoordinate campaign timelines, deliverables, and stakeholder inputsEnsure adherence to Responsible-Accountable-Consulted-Informed (RACI) framework and Standard Operating Procedures (SOPs)Establish tracking and reporting mechanisms for these campaigns to drive qualified leads and meet target customer acquisition cost (CAC) goalsEmail Marketing & Campaign ExecutionManage development, distribution, and performance tracking of newsletters, event invitations, nurture campaigns, and ad hoc communicationsUtilize platforms such as Marketing Cloud, CE-Go, and Evite to execute campaignsMonitor campaign performance and optimize based on data insightsEvent MarketingPartner with Business Development, Operations, and Clinical teams to plan and promote virtual and in-person eventsManage event promotion timelines, invitations, and communications materialsEnsure all event-related communications are accurate, compelling, and aligned with brand standardsTeam & Cross-Functional LeadershipServe as the central liaison between Marketing, Clinical, and Business Development teamsEnsure all communications are aligned with brand standards and broader marketing strategySupervise and provide direction to 1–2 team members and/or contractorsSupport prioritization, feedback, and execution to ensure high-quality deliverablesOther duties as assigned by supervisor. RequiredEducation & ExperienceBachelor's degree in business or other related field5–8 years of experience in marketing programs, campaign management, or event marketingExperience developing and executing email marketing campaigns and managing marketing calendarsExperience working with Salesforce (or similar CRM), Marketing Cloud (or similar marketing automation platform), and event platformsStrong project management skills with the ability to manage multiple initiatives simultaneouslyExcellent writing and editing skills across diverse audiencesProven ability to work cross-functionally with multiple stakeholdersPreferredExperience in healthcare services, behavioral health, or health techExperience supporting both B2B (providers/partners) and B2C (patients) audiencesRequired Skills/AbilitiesStrong program and project management skillsData-driven mindset with the ability to analyze and optimize campaign performanceClear and effective communication skillsHigh attention to detail and accuracyCollaborative and adaptable work styleProficiency with marketing platforms, CRM systems, and Microsoft Office Suite or related toolsBenefitsMedical, dental, and vision insuranceLife and disability coverageRetirement planPaid sick, time off, and holidaysEmployee Assistance ProgramProfessional development opportunitiesOther company - sponsored wellness or support programsPay: $85,000 - $95,000 per year.Schedule: Fully in-person in Torrance. Monday through Friday.