Vice President, Member Education and Engagement
The OpportunityThe New York Bankers Association is seeking a dynamic, strategic, and deeply member-centric leader to serve as our Vice President of Professional Development & Member Engagement.This is a combined role spanning strategic content development, revenue-generating conference programming, and member engagement, with clear accountability for growth, retention, and participation. This is not a traditional association role; it requires a builder who can translate member needs into scalable, high-value experiences.If you are energized by building community, elevating leaders, driving revenue through meaningful programming, and creating experiences that members cannot get anywhere else, then this role was created for you.What You’ll Own1. The Member Experience StrategyYou will own NYBA’s member engagement strategy end-to-end, with accountability for retention, participation, and long-term member value. You will:Serve as a senior relationship owner for member banks, building executive-level partnershipsLead retention and engagement initiatives with defined metrics and outcomesProactively connect members to NYBA’s advocacy, education, and networksUse engagement data and member feedback to continuously refine strategy Identify and act on opportunities for membership growth and deeper participationEnsure members don’t just belong to NYBA, they rely on it2. Professional Development Vision & Revenue GrowthIn a role that sits at the intersection of content, connection, and commerce, you will own and grow NYBA’s professional development portfolio as a core revenue driver.You will:Develop and manage a comprehensive calendar of in-person, virtual, and hybrid programsLead strategy and execution of peer committees and executive roundtablesOversee and evolve NYBA’s Continuing Education certification programPartner with industry leaders, regulators, and subject matter experts to ensure relevance and qualityEvaluate and refine flagship conferences based on performance, engagement, and market demandIdentify gaps and launch new offerings aligned with member needs3. Executive Events & Signature ExperiencesYou will have full ownership over the design and performance of NYBA’s most visible programs and events.You will:Make decisions on format, content, and lifecycle of events, including when to scale, redesign, or sunset offeringsOversee the strategic alignment of the annual programming calendarEnsure events are not only operationally sound, but intellectually compelling and revenue positiveContinuously refine formats to increase engagement, accessibility, and exclusivityElevate executive experiences with thoughtful design and member-focused hospitality4. Cross-Functional LeadershipThe role operates in a lean environment and requires strong prioritization, collaboration, and the ability to move initiatives forward without large teams. You will partner with:Government Relations to integrate legislative and regulatory insights into programming.Communications & Marketing to ensure strong positioning and participation.Finance to align programming with revenue goals and budget management.Senior leadership to advance NYBA’s broader strategic priorities.Help to shape the association’s long-term direction.Team & ScopeThis role will oversee programming and engagement functions and work closely with internal staff, external partners, and vendors. The Vice President is expected to assess current capabilities and build the structure needed to support future growth.Who You AreYou move comfortably between strategy and execution and know when each is required. You are as credible in a room with bank CEOs as you are managing the details of a program or initiative. You are motivated by building systems, relationships, and experiences that deliver measurable value.You likely bring:8+ years of experience in professional content development, membership, association leadership, or related fields. Experience in association or nonprofit membership organizations is strongly preferred.Experience designing executive-level programs and managing complex calendars.Strong familiarity with adult learning principles and engagement strategies.Comfort working in a fast-paced, small-office environment where flexibility and initiative matter.Event and meeting planning experience, particularly with executive-level participants and C-Suite leaders.Knowledge of banking, particularly community banking, public policy, and/or regulated industries (highly desirable).Experience owning or contributing to revenue goals, program performance, or P&L is strongly preferred.Proficiency with MS Office Suite, AMS platforms, CRM systems, and virtual learning tools.First 6-12 Months Assess and refine NYBA’s current programming and engagement portfolioBuild relationships with key member institutions and stakeholdersIdentify and execute near-term opportunities to improve engagement and grow revenueEstablish clearer metrics and reporting around member participation and program performanceAdditional responsibilities related to the business of the organization, as required/directed.Why Join NYBA This is a hands-on leadership role with the opportunity to shape strategy while directly driving execution and results.SalaryThis position offers a competitive salary range from $125,000- $150,000 (based on experience, education, and other qualifications). Employee Benefits Employer-Sponsored Health Care Plan (Medical, Dental, and Vision Insurance) Disability, Life Insurance, and Personal Accident InsuranceFlex Spending Accounts Generous Paid Time Off (Vacation, Sick, and Public Holidays) Family Leave (Maternity, Paternity) Commuter Benefit Matching 401(k) optionOther InformationThis position is hybrid: on-site/work from home; office located in New York City (midtown).Overnight travel to events (3-4 times per year).