Marketing Manager

Marketing Manager (SEO, Content, Digital Growth)Location: Richmond, VA (In-Office Position)Compensation: Full-Time, $55,000–$65,000 + growth upsideAbout the OpportunityPeak Property Management is building one of the most dominant residential property management brands in Virginia and we are looking for a hands-on Marketing Manager to help us win locally in every market we operate in.This is for someone who:Wants to own the marketing functionBrings ideas proactively, not just executionThrives in-person, embedded with the team and the businessStudies the craft and stays ahead of trends without being askedLoves working with others and doing their part to support a strong team. Is well-rounded and resourcefulYou will be responsible for improving and executing the strategy that drives our organic growth, digital presence, and brand authority across multiple markets.There is no layer above you. You are the driver and the team will rely on you to create and carry the company's marketing initiatives.What This Role Really IsYou are the internal marketing engineYou are in the office, collaborating, filming, brainstorming, and executingYou are proactively bringing ideas weekly, not waiting for directionYou are deep in the industry, learning competitors, trends, and opportunitiesYou are both strategist AND doerIf you prefer constant direction or remote work this will not be a fit.Core Responsibilities Content & Brand BuildingCreate blogs, web copy, captions, and long-form contentGenerate content ideas from real operations (not just theory)Capture content in the field when needed (properties, team, etc.)Direct video and creative assets with editors/designersNot just post content, but can optimize the content posted for strong and effective engagement and visibility.Manage newsletter and ebook campaignsReputation & AuthorityOwn review strategy and online reputationImprove ratings, responses, and overall sentimentExpand presence on platforms like Reddit and niche communitiesPodcast & Distribution SupportOptimize podcast content for SEO and discoverabilityWrite descriptions, titles, and supporting contentHelp expand reach through organic channelsAI & Modern Search (AIO)Leverage AI tools to improve content, visibility, and efficiencyStay ahead of how AI is changing search and discoveryImplement new strategies without needing permissionSEO & Organic Growth (alongside an outsourced SEO team)Own and execute SEO strategy across all marketsBuild location-specific dominance in local searchPerform keyword research, competitor analysis, and content planningWrite and publish high-quality, SEO-optimized contentOptimize Google Business Profiles (posts, photos, FAQs, updates)Continuously test, refine, and improve rankings and trafficWhat Success Looks Like (Non-Negotiable Outcomes)Rankings increase across every target marketOrganic leads grow consistently month over monthWebsite converts at a higher rateGoogle Business profiles outperform competitorsContent is being published consistently—and outperformingYou bring new ideas regularly and execute on them quicklyYou operate with ownership, urgency, and accountabilityYou are able to learn and understand the industry, our target market, and can articulate our culture and core values.Who You Are1–4 years of marketing experience (agency or in-house)Strong foundation in SEO (local SEO is a big plus)Strong writer—you can produce content without outsourcingComfortable using AI tools to enhance outputData-driven—you track performance and adjust quicklyHighly proactive—you don’t wait to be told what to doCurious—you actively study marketing, trends, and competitorsComfortable in a fast-moving, entrepreneurial environmentWho This Is NOT ForSomeone who prefers remote workSomeone who waits for direction instead of bringing ideasSomeone who only wants to manage instead of executingSomeone who is not actively learning and evolvingSomeone who is looking for a short-term opportunityWhy Join Peak Property ManagementYou will own the marketing function at a high-growth companyYour work will have direct, measurable impact on the company and the industryYou will be part of a company focused on being best in marketYou will have the opportunity to grow into leadership as we scaleBenefitsHealth, dental, vision401(k) with matchingPTO + holidaysLife insuranceCareer growth opportunitiesFinal NoteWe are not looking for someone to “help with marketing.”We are looking for someone to improve and drive it!