USCC Marketing Performance Metrics & Optimization Manager, Senior Vice President

The Performance Metrics & Optimization Manager is part of the U.S. Consumer Cards (USCC) Marketing Business Execution (BE) team, and partners closely with other parts of the BE team (e.g., Forecasting, Marketing Resources Management), as well as Marketing (e.g., Acquisitions, Customer Marketing, Paid Media, etc.), Finance, Analytics and product teams.Responsibilities:Investment Allocation Management: oversee the quarterly USCC Marketing investment allocation process, which includes allocating the marketing budget based on profitability metrics to optimize P&L outcomesCost Per Account (CPA) Reporting: own CPA reporting, in addition to enhancing with Identity Based Attribution (IBA) integration. Includes leading the monthly CPA forum with stakeholders across USCC MarketingKey Performance Indicator (KPI) Tracking: own the process to track critical USCC Marketing KPIs and provide qualitative explanations of quantitative results in reporting commentaryIdentity Based Attribution (IBA) Integration and Operationalization: lead the operationalization of Identity-Based Attribution (IBA) by socializing the new methodology and recalibrating existing reporting, forecasting, and decision-making processesProcess Governance and Operational Risk Management: managing key marketing process models within the enterprise architecture framework, including "Campaign Performance Management" and "Develop and Plan Marketing Strategies." Additionally, this role will own and maintain the official process procedure documents for the marketing investment allocation and KPI tracking processes.Provide Shared Capabilities Services to Wealth Marketing: for the Retail Bank, Citigold, and Mortgage segments, manage the investment allocation processes for each business, CPA forums, and KPI trackingProcess Governance and Operational Risk Management: managing key marketing process models within the enterprise architecture framework, including "Campaign Performance Management" and "Develop and Plan Marketing Strategies"Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency, as well as effectively supervise the activity of others and create accountability with those who fail to maintain these standards.Qualifications:10+ years of experience in global and complex settings with multiple stakeholdersManagement experience, preferably in a financial services roleKnowledge of the financial services industry and technologyDemonstrated ability to manage a teamProven ability to work in high-pressure environmentsConsistently demonstrate clear and concise written and verbal communicationFinancial Reporting/ Modeling: Comprehensive financial models for forecasting, budgeting, and variance analysis, ensuring accuracy and alignment with strategic objectivesKPIs: Ability to define, track, and interpret key performance indicatorsData Interpretation: Ability to analyze financial data and translate it into actionable insightsProcess Design & Documentation: Experience in mapping, simplifying, and documenting operational processesPowerPoint Storytelling: Ability to create high-impact presentations for senior leadership using performance insights and structured narrativesStrong cross-functional communication with partnersProven track record of supporting or owning executive deliverablesExperience navigating complex organizations and managing multiple workstreams simultaneouslyStrong organization and self-management skills; capable of both independent execution and collaborative workEducation:Bachelor's degree/University degree or equivalent experienceMaster's degree preferred------------------------------------------------------Job Family Group: Business Strategy, Management & Administration------------------------------------------------------Job Family:Business Execution & Administration------------------------------------------------------Time Type:Full time------------------------------------------------------Primary Location:New York New York United States------------------------------------------------------Primary Location Full Time Salary Range:$176,720.00 - $265,080.00In addition to salary, Citi’s offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.------------------------------------------------------Most Relevant SkillsPlease see the requirements listed above.------------------------------------------------------Other Relevant SkillsFor complementary skills, please see above and/or contact the recruiter.------------------------------------------------------Anticipated Posting Close Date:Apr 28, 2026------------------------------------------------------Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law.If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi.View Citi’s EEO Policy Statement and the Know Your Rights poster.