Growth Marketing Operator — DTC Apparel & E-Commerce

We’re looking for a highly skilled, hands-on Growth Marketing Operator to help scale our fast-growing apparel brands from $5M to $10M+ in annual revenue.This is not an entry-level media buying role. We’re looking for someone who deeply understands modern e-commerce growth, paid social creative, performance marketing, and how to scale founder-led brands through high-volume content testing and rapid campaign iteration.Our brands live heavily in:Humor-driven content Storytelling Community-driven apparel Meta-first advertising Founder-led creative Shopify e-commerce The ideal candidate understands how to take content that’s “working” and aggressively scale it across platforms while maintaining efficiency and creative freshness. Core ResponsibilitiesPaid Media ManagementLaunch, manage, optimize, and scale campaigns across: Meta (Facebook/Instagram) Google Ads Pinterest LinkedIn TikTok (preferred) YouTube (bonus) Monitor and optimize: CAC MER ROAS CTR CPM AOV Conversion rates Know when and how to: scale budgets duplicate winners test creatives kill underperformers quickly structure campaigns for scale  Creative & Content StrategyWork directly with founders and internal team to: identify winning hooks create ad concepts script UGC-style content organize content shoots spin winning creatives into multiple variations Understand: humor marketing emotional storytelling relatable skit-style ads apparel/lifestyle branding direct response creative Ability to rapidly test: hooks headlines thumbnails offers landing pages audiences  Growth & ScalingUnderstand scaling strategies from: $1M → $5M $5M → $10M+ Comfortable managing and scaling: large ad budgets seasonal spikes viral products aggressive testing environments Ability to identify: creative fatigue audience saturation scaling ceilings retention opportunities  Preferred Experience & CredentialsMust Have3–7+ years running paid media for Shopify/e-commerce brands Proven experience scaling apparel or lifestyle brands Strong understanding of Meta Ads Manager Experience managing six-figure monthly ad spend Strong creative instincts Ability to move quickly and independently Experience analyzing attribution and performance data  Strongly PreferredExperience scaling a founder-led or personality-driven brand Apparel, lifestyle, golf, sports, parenting, or humor-focused brand experience UGC/content production experience Ability to edit or direct short-form video Klaviyo/email/SMS understanding Shopify familiarity Landing page optimization experience Familiarity with Triple Whale, Northbeam, Hyros, or similar attribution tools  Personality FitWe move fast.We test aggressively.We care deeply about quality, storytelling, and brand identity.We’re looking for someone who:thrives in fast-paced environments thinks like an owner communicates clearly is proactive can identify opportunities without being micromanaged understands modern internet culture and humor This role is ideal for someone who loves building brands — not just managing ads. Bonus PointsExperience with viral ad structures Experience building affiliate/influencer systems Experience managing creative teams Strong understanding of organic + paid synergy Photography/video direction experience Experience with apparel brands doing $5M–$20M annually  What Success Looks LikeImproved creative testing velocity Faster scaling of winning ads Lower CACs Increased MER Stronger retention and repeat purchases Better-performing hooks and creative concepts Increased revenue while maintaining profitability