Photo Director

Job TitlePhoto DirectorJob DescriptionPeople Inc. Travel Content (PITC) is seeking a Photo Director to lead visual strategy and execution for programs across print and digital channels for custom clients including Visit California. Reporting to the VP/GM, this role is a key member of a small, high-performing creative team producing award-winning, travel-focused branded content.This person will balance creative vision with operational discipline—keeping projects on trend, on schedule, and on budget. The ideal candidate is a strong visual storyteller, a decisive leader, and a hands-on producer who can confidently manage clients, direct shoots, and build high-performing creative teams.The Photo Director will lead a visual assets team (including a Senior Photo Editor and Asset Manager) and oversee all photography across Visit California platforms, including VisitCalifornia.com, social media, Pinterest, and the California Now Podcast, as well as print programs and will lead support across the full portfolio.Key Areas Of Ownership IncludePhoto strategy and visual directionImage research and licensingCommissioning and producing original photographyManaging freelance photo researchers and photographersHybrid 3x a week- (Des Moines)In-office Expectations: This position is hybrid in-office, with the ability to work remotely for up to 2 days per week.About The Positions ContributionsWeight % Accountabilities, Actions and Expected Measurable Results25%: Lead editorial photo research for print and digital content, including rights clearance, retouching direction, and fee negotiation25%: Produce and direct original photo shoots, including high-profile and celebrity-driven productions15%: Manage and mentor internal team members and freelance contributors15%: Present creative concepts and work to clients; contribute to internal creative and planning discussions10%: Build and maintain a strong network of photographers, with an emphasis on California-based talent10%: Ensure all visual content meets brand standards, timelines, and budget requirementsEducationThe Role’s Minimum Qualifications and Job Requirements:Bachelor’s degree in Digital Media, Marketing, Communications, Journalism, or equivalent experienceExperience10+ years of experience in photo editing, production, or visual managementStrong background in both editorial and branded content, ideally within travelProven experience producing photo shoots and managing end-to-end visual workflowsEstablished network of photographers and freelance photo researchersSpecific Knowledge, Skills, Certifications And AbilitiesExceptional eye for composition, storytelling, and visual qualityStrong understanding of retouching and color correction processesClear, confident communicator with client-facing experienceHighly organized, resourceful, and comfortable working in a fast-paced environment% Travel Required (Approximate): 5%It is the policy of People Inc. to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing hr@people.inc.The Company participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here: https://www.e-verify.gov/employees#NMG#