Marketing Specialist

Purpose: To lead marketing initiatives and graphic design services for Modern Salon and Spa for each of our three locations. Oversee the creation and implementation of marketing campaigns, print/digital and social media, ensuring brand consistency.ResponsibilitiesServe as the central driver of overall marketing strategy and execution across all locationsOwn creation of all branded marketing materials across digital and in-salon (promotions, events, product launches, education, signage)Creates copy for email blasts and social mediaPlans and executes all social media content and engagement including Facebook and Instagram Ad functionsHandle operational marketing needs like donations, seasonal campaigns, and collateral orderingPartner with leadership and managers to develop campaigns, promotions, and growth initiativesEnsure brand consistency and elevated visual identity across all touchpointsOversee influencer partnerships and community-driven marketing effortsEducates team members on social media best practices and optimizationSchedule and coordinate all photography and videography neededCreate and design all marketing materials, which include, event fliers, package sales sheets, salon displays, product launch fliers, education fliers, monthly promotional fliersManage website content and designRequirements:Degree in Marketing, Communications, Advertising or similar with prior experience in a marketing role. Experienced and strong communicatorSelf Motivated, and able to prioritize job duties, but stay energized when that plan changesExperience with paid ads and content creationBase Pay: starting at $50,000 + career path opportunitiesBenefitsAt Modern Salon and Spa we set big goals with real expectations, this allows us to give our team so much in return. All full time employees are offered our medical/dental/vision plan, 401k, and life insurance with unique add-on options. In addition, we love the perks we are able to provide, including:Resources- We are dedicated to your success, that comes with freedom to customize resources needed to ensure you are set-up.Growth- Take advantage of growth opportunities overseeing a developing team, in a unique and growing industry.Remote/Flexible- Guaranteed autonomy. While our team is located in Charlotte, NC, we offer a flexible work schedule, both in schedule and time away from the job.