Head of Marketing, gt.school (Remote) - $200,000/year USD

You are not interested in running campaigns. You want to drive enrollment growth.Most senior marketing positions define success by impressions and campaign volume. This role defines it by enrollments. At gt.school, market demand is already present. Families are pursuing a credible, high-performance K–8 option designed for gifted students. Our AI-driven model accelerates learning mastery and allows students to explore advanced topics and real-world competencies. The offering is proven. The audience is searching.What we require is a marketing leader capable of converting that demand into measurable scale.You will take ownership of the complete enrollment system for GT Anywhere and direct brand strategy across virtual, campus, and summer offerings. Your objective is clear: transform high-intent demand into 1,000 enrolled families while positioning gt.school as the authoritative choice in gifted K–8 education.No existing playbook will be handed to you. You will design the funnel architecture, establish positioning, lead experimentation efforts, and construct a dependable execution system leveraging agencies, contractors, and technology. You will function with autonomy and bear direct responsibility for measurable outcomes.If you seek ownership of a concrete target and the mandate to engineer the system that delivers it, let's talk.What You Will Be DoingTaking full ownership of the GT Anywhere enrollment funnel with direct responsibility for enrollments, conversion performance, and customer acquisition costArchitecting and executing continuous experimentation to uncover and resolve critical conversion barriersDeveloping the comprehensive annual marketing strategy spanning virtual, campus, and summer offerings—including positioning, audience segmentation, channel strategy, budget planning, and performance targetsCreating a high-velocity execution framework that reliably delivers output through agencies, freelancers, and marketing platformsCollaborating directly with enrollment and school operations to transform family insights into more precise messaging and higher-performing creative assetsWhat You Won’t Be DoingExecuting awareness campaigns that lack enrollment-driven accountabilityServing as a fulfillment resource for unstructured marketing requests with ambiguous return on investmentNavigating slow approval processes or relying on large, bureaucratic structures to move forwardFocusing on superficial metrics that do not connect to actual family enrollmentsHead Of Marketing Key ResponsibilitiesDesign and manage a complete full-funnel growth system that transforms existing market demand into 1,000 enrolled families while establishing gt.school as the defining authority in gifted K–8 education.Basic RequirementsBachelor's degree (BA or equivalent)10+ years of experience with full ownership of full-funnel marketing strategy and quantifiable outcomes in startup, technology, or high-growth settingsProven accountability for concrete conversion metrics including enrollments, revenue, customer acquisition cost, and conversion ratesStrong analytical proficiency in funnel diagnostics with a history of identifying issues and prioritizing high-leverage improvementsExperience establishing brand strategy, positioning, and messaging at the organizational levelDemonstrated success building and overseeing scalable execution systems that utilize agencies, freelancers, and marketing technology platformsAvailability to work full-time (40 hours/week) remotely from within the United StatesAbout Gt.schoolGT School is revolutionizing education with AI, expert coaching, and 50+ years of learning science. They blend cutting-edge tech with data-driven insights to unlock every student's full potential.They're on a mission to disrupt the broken education system and unleash the true potential of gifted minds. Forget the one-size-fits-all approach that leaves brilliant students bored and disengaged.This school has tossed the rulebook and created a modern learning environment powered by AI and guided by dedicated mentors. Their personalized approach accelerates learning - 2-6 times faster than traditional classrooms.GT School students explore their passions, develop critical thinking skills, and learn to innovate.Because that's where genius lies.GT School is where gifted minds turn potential into power.There is so much to cover for this exciting role, and space here is limited. Hit the Apply button if you found this interesting and want to learn more. We look forward to meeting you!Working with usThis is a full-time (40 hours per week), long-term position. The position is immediately available and requires entering into an independent contractor agreement with Crossover as a Contractor of Record. The compensation level for this role is $100 USD/hour, which equates to $200,000 USD/year assuming 40 hours per week and 50 weeks per year. The payment period is weekly. Consult www.crossover.com/help-and-faqs for more details on this topic.Crossover Job Code: LJ-5750-US-Miami-HeadofMarketin.003