Marketing Manager, Content & Demand Generation

TL;DR: We're looking for a sharp, creative marketer who leads with writing and thinks in outcomes. This role owns the content and executional engine behind Workbar's marketing. You'll have real ownership and creative latitude, building alongside a team that's already in motion.About the Role: Reporting to the Sr. Marketing Manager, the Marketing Manager owns demand generation, content, and social. This is a role for a creative thinker who executes quickly, works in close partnership with the team, and helps build a tighter, faster marketing system that produces measurable results and moves people from awareness to action.What You'll OwnContent, Brand & SocialOwn Workbar's content engine and social presence across LinkedIn, Meta, YouTube, and RedditPlan, write, and publish content on a consistent cadence that drives awareness, engagement, and inbound leadsOptimize content for search and AI discovery, with a working understanding of SEO and AEO best practicesManage the content calendar in alignment with monthly themes, campaigns, and key business momentsProduce content that supports Workbar’s growth such as, newsletters, blogs, case studies, and member storiesCoordinate podcast guests and own post-production contentMonitor performance and use insights to sharpen content and campaign strategy over timeDemand Generation & Sales EnablementPlan and execute campaigns that drive qualified leads and tours across all Workbar productsOwn campaigns from concept through launch: landing pages, email, copy, and follow-throughBuild and manage email programs and nurture sequencesSupport new location openings with focused campaigns that build early awareness and pipelinePartner with the sales team to ensure marketing supports conversion at every stage of the funnelDevelop materials that help close deals: positioning, case studies, follow-up content, and outreach templatesEquip Community Managers with repeatable playbooks for local outreach and in-space activationLocal Marketing, Events & PartnershipsPlan and execute targeted events designed to generate tours and qualified opportunitiesBuild and maintain relationships with local partners such as VCs, accelerators, schools, and business organizationsStrengthen Workbar's presence in each submarket to drive local demandOwn Google Business Profile content across all locationsSupport brand visibility during key growth moments like new location openingsQualifications3-6 years of experience in marketing (B2B, startup, coworking, or related industries preferred)Proven experience executing campaigns that drive leads and pipelineStrong content and writing skills across multiple formatsExperience with email marketing and basic marketing automationExperience leveraging HubSpot and analytics tools to inform content strategy and performance measurement (Salesforce familiarity is bonus)Ability to manage multiple projects and priorities simultaneouslyCompensation & BenefitsBase salary: $95,000OTE: $110,000Bonus: Performance-based bonus tied to lead generation and campaign impactHealth, dental, and vision insurance401(k)Flexible work environmentThe opportunity to directly impact growth in a scaling companyWhat It’s Like to Work at WorkbarWe move quickly. You’ll be expected to execute, iterate, and improve in real timeYour work is visible. Marketing directly impacts revenue and growthWe’re collaborative and distributed across Greater BostonWe care about building environments—and a brand—that reflect how people actually workBenefits:401(k)Dental insuranceHealth insurancePaid time offParental leaveVision insuranceWork Location: In person