Paid Media Manager (Digital - Search & Social)

WHATS THE ROLEThe Digital Media Manager ensures paid media campaigns deliver consistent, measurable performance for our clients. By combining deep platform expertise with strong analytics and optimization practices, this role helps turn data into meaningful insights that improve both campaign results and strategic recommendations.Establishing high standards for paid media planning, execution, and optimization Driving performance across paid social, search, and emerging digital platformsTurning campaign data into actionable insights for clients and internal teamsCreating structured testing frameworks that improve performance over timeEnsuring media strategies align with broader brand, content, and distribution strategiesLead a team of media specialists and analystsPartner directly with the leadership team to shape agency direction, innovation, and growthThe role is designed for an experienced leader who is energized by building—someone who is equally comfortable setting strategy and rolling up their sleeves to establish the foundation. While the team is currently lean, this role is centered on building, testing, and refining the systems and team that will sustain existing clients and support growth. This role is for someone who enjoys both leading and doing, someone who can guide media strategy while remaining hands-on with campaign structure, optimization, and testing.WHO WE’RE LOOKING FORWe’re looking for a performance-driven media leader who is equally comfortable setting strategy and working directly on the platforms. The ideal candidate brings deep expertise in paid media execution, strong analytical thinking, and a collaborative mindset that helps turn performance insights into smarter marketing decisions.WHAT YOU’LL DOPaid Media Leadership & ExecutionLead paid media marketing strategy and execution across paid social, search, and other digital channelsOwn media planning, forecasting, optimization, and reportingEnsure campaigns are structured to support full-funnel performance and measurable outcomesMaintain high standards for execution quality, efficiency, and accountabilityAnalytics, Insights & IntelligenceEstablish reporting frameworks, dashboards, and performance narrativesTranslate campaign, audience, and platform data into clear insights and recommendationsEnsure insights are accessible and usable by Strategy, Creative, and Client Services teamsPerformance Learning & OptimizationBuild structured testing and optimization frameworksPartner with Creative teams to support creative testing and performance learningsEstablish clear feedback loops between performance results and future planningPromote a culture of curiosity, experimentation, learning, and iterationCross-Functional PartnershipPartner closely with Client Services to support client strategy with performance insights and communicating performance results clearly to clientsCollaborate with the creative team to align performance learnings with creative developmentDepartment LeadershipLead a team of media specialists and analystsDefine roles, career paths, and operating standardsEstablish scalable processes, SOPs, and quality controlsIdentify tools, technologies, and workflows that improve efficiency and insight qualityBusiness Development SupportSupport new business efforts with performance expertise, forecasting, and measurement frameworksContribute to the evolution of paid media offerings and capabilitiesWHAT YOU BRING TO THE TABLE8+ years of agency experience in paid media analytics, or digital media management Deep expertise across paid social, search, and digital advertising platformsStrong grasp of analytics platforms, dashboards, and modern marketing technology that includes analytics, attribution, forecasting, and measurementExperience in managing paid media specialist & analysts Ability to translate data into clear, actionable insights via trusted client presence with strong presentation skillsDetail-oriented, analytical, and execution-focused mindsetComfort operating in a fast-paced, evolving agency environmentBuilder mindset: adaptable, resourceful, and comfortable rolling up sleeves when neededWHAT WE OFFERCompetitive salary aligned to experience and scopeComprehensive employer-paid Medical, Dental, and VisionPaid time off plus floating holidays (with increased PTO for long-term team members)Flexible remote/hybrid work environment - Must be local (in-office 3X per week)401(k) with company match and profit sharingOngoing learning and leadership developmentA values-driven culture grounded in our agency values of fearless ownership, boundless connection, and intentional creationHAVE WHAT IT TAKES?Email hello@smartysm.com with your resume and a brief note on why this role excites you.