Marketing Manager

Marketing Manager - Bodega Taqueria y TequilaRole OverviewThe Marketing Manager will serve as Bodega Taqueria y Tequila's internal brand champion and strategic lead, managing the brand's third-party marketing agency while partnering closely with Operations leadership and General Managers to develop promotions, events, and localized marketing initiatives that drive revenue, guest traffic, and engagement.This role supports seven locations across Miami, Fort Lauderdale, Chicago, and Washington, DC, requiring a strong ability to manage multi-market strategies while maintaining brand consistency and local relevance.Key ResponsibilitiesAgency & Digital Marketing LeadershipServe as the primary point of contact and performance lead for Bodega's external branding and marketing agencySet clear campaign objectives, timelines, and KPIs across social media, influencer marketing, content production, website initiatives, and paid mediaManage the influencer marketing program in partnership with the brand's external agency, ensuring alignment on strategy, deliverables, timelines, and performance goalsEnsure consistent brand positioning, nightlife relevance, and creative quality across all marketing channelsLead regular status meetings to monitor execution, progress, and resultsAnalyze campaign performance and translate insights into actionable strategies that increase guest traffic and revenueOperations & Location PartnershipCollaborate closely with General Managers and Operations leadership to identify marketing opportunities that support business goalsLead brainstorming sessions across locations to develop promotions, events, nightlife programming, and localized marketing plansSupport marketing rollout for menu launches, seasonal campaigns, activations, and new initiativesEnsure marketing efforts align with operational capacity, brand standards, and guest experience expectationsAct as the key link between marketing strategy and on-site executionBrand Growth & Experiential MarketingSupport local partnerships, community engagement initiatives, and brand collaborationsCoordinate content production including photo and video shoots in collaboration with agency partnersStay informed on nightlife, hospitality, and cultural trends to keep the brand competitive and relevantContribute to new concept launches, programming strategies, and experiential activationsStrategy, Reporting & OptimizationTrack marketing performance and deliver monthly reporting and insightsOptimize marketing initiatives based on data, seasonality, and market trendsPartner with leadership on long-term brand growth and positioning strategiesKPIs & Success MetricsIncreased guest traffic and revenue tied to marketing initiativesGrowth in social media reach, engagement, and audienceInfluencer campaign effectiveness and ROIEvent performance and promotional resultsTimeliness and quality of agency executionWebsite traffic and digital conversion improvementsGeneral Manager engagement and satisfaction with marketing supportConsistent brand presentation across locationsQualifications5+ years of marketing experience in nightlife, restaurant, hospitality, or lifestyle brandsExperience managing agencies and multi-location marketing initiativesStrong understanding of social media, experiential marketing, and brand positioningExcellent organizational, communication, and project management skillsAbility to work evenings and weekends as needed for events and activationsBachelor's degree in Marketing, Communications, Hospitality, or related field preferred