Brand Director (Content)
As Brand Director, you will stand as the wielder of our brand's power-an architect of vision and the driving force behind performance that strikes like lightning. We seek a true Creative Operator, one who can channel high-level strategy into high-converting creative that lands with the force of Mjölnir. Whether leading warriors in-house or commanding agency alliances, you thrive where grand storytelling meets rapid, data-driven execution. From the first thunderclap of a social hook to the final moment of conversion on our D2C realm, you will own the journey-and ensure every touchpoint echoes with strength, precision, and impact. Core Responsibilities1. Creative Operations & System DesignBuild the Factory: Establish and refine the workflows that allow us to produce a high volume of content without quality loss.Scalable Leadership: Lead and Develop an internal team of designers, editors, and copywriters, while directing external agencies or freelance creators as needed.The "Agency Mindset": Bring the efficiency and rigorous project management of a top-tier agency to an in-house environment, ensuring deadlines are met and resources are optimized.2. Social-First Growth (Video-Led)Organic & Paid Video: Lead the strategy and production for "thumb-stopping" video content. You understand how to differentiate between high-production brand films and lo-fi, high-converting UGC (User Generated Content) for TikTok, Reels, and YouTube.Performance Creative: Partner with the Growth team to analyze ad performance. You must be able to look at a data dashboard and immediately translate "low CTR" into a creative pivot or a new hook.Community Narrative: Ensure the brand's organic social presence feels authentic and community-focused while effectively feeding the top of the marketing funnel.3. Digital Storefront & MerchandisingWebsite Experience (UX/UI): Own the visual direction and user journey of our D2C website. You are responsible for ensuring the site is aesthetically premium and optimized for Conversion Rate Optimization (CRO).Visual Merchandising: Oversee how products are showcased. This includes art-directing product photography, managing collection page hierarchies, and ensuring the "hero" products are positioned for maximum impact.Seamless Journey: Ensure a cohesive visual narrative from the social ad click to the specific landing page experience.Wage: Annual of $110,000+ depending on qualificationsRequirementsExperience: 8+ years in creative leadership. We welcome candidates with a strong agency background (Creative Director or Associate CD level) who have a proven track record of scaling D2C brands.Performance Pedigree: Deep experience in video-heavy social campaigns. You know what makes a 3-second hook work and how to iterate on winning concepts.Data-Informed: You view "data" as a creative tool. You can discuss Click-Through Rates, Thumb-Stop Ratios, and Conversion Rates as fluently as you discuss typography or color theory.Agility: The ability to pivot quickly between high-level brand strategy and "hands-on" creative troubleshooting.Leadership: Energetic and empowering leader, exhibiting confidence in self and others; Ability to manage change within the team to ensure continuous improvement and use of key technologies and creative tools.What Success Looks LikeVelocity: Drastically reducing the time from "concept" to "live ad" through better operations.Growth: Measurable increases in ROAS and customer acquisition driven by creative testing.Brand Authority: A unified, premium brand feel that persists from a TikTok comment section all the way to the "Thank You" page of the website.