Demand Generation Lead

Exec is seeking a strategic, results-driven Demand Generation Lead to build and scale our B2B marketing engine. This is your chance to make a significant impact in a rapidly evolving market and work with a team that's transforming how companies equip their people for crucial customer interactions.Who We AreWe are a fast-growing startup backed by top VCs, pioneering a new category of AI-driven simulations. Our AI-powered training platform is generating intense interest from companies across industries. We empower sales and customer experience leaders to:Accelerate new team member onboardingEnhance existing rep performanceIdentify under-performers early, saving valuable time and resourcesOur platform enables employees to practice high-stakes conversations with an AI and get mission-critical feedback. As a small, high-octane team, we're tackling the multi-billion dollar problem of effective training and communication with state-of-the-art AI technology.You'll Love This Job If...You're Passionate About Pipeline Generation: You get excited about building multi-channel demand generation programs that consistently deliver qualified leads to sales.You're a Data-Driven Marketer: You thrive on measuring and optimizing campaign performance, understanding attribution, and scaling what works.You Excel at Marketing-Sales Alignment: You understand the importance of working closely with sales teams and love creating programs that generate not just leads, but opportunities that convert.You Want to Work with Top-Tier Talent: You're energized by collaborating with sharp minds. Our founders have scaled companies to hundreds of millions in revenue - and they're eager to work closely with you.You're Strategic and Tactical: You can develop comprehensive demand generation strategies while also rolling up your sleeves to execute campaigns.What You'll DoDesign and execute integrated demand generation campaigns across multiple channelsBuild and manage our marketing tech stack to enable effective lead capture, scoring, and nurturingCreate compelling content and messaging that resonates with our target audienceEstablish and optimize lead qualification processes in partnership with salesDevelop and manage relationships with key industry partners and eventsTrack and report on key metrics including MQLs, SQLs, pipeline influence, and ROIPlan and execute ABM campaigns for strategic accountsRequirements5+ years of B2B demand generation experience, preferably in SaaS or AIProven track record of hitting MQL and pipeline contribution targetsDeep experience with marketing automation platforms (e.g., Marketo, HubSpot)Strong understanding of lead scoring, nurturing, and qualification processesExperience building and executing ABM campaignsData-driven approach with strong analytical and reporting skillsExcellence in cross-functional collaboration, especially with sales teamsBonus PointsExperience marketing AI/ML productsFamiliarity with the sales and customer experience (CX) landscapeExperience with intent data and predictive marketing toolsKnowledge of sales enablement and training solutionsBenefitsFull-time position based in San FranciscoOpportunity to work with cutting-edge AI technology in a high-growth marketHigh level of autonomy and the chance to shape demand generation strategyPotential for career advancement as the company growsCompetitive salary, equity, and benefits package