Performance Marketing Manager

About Us:Naadam is redefining luxury by delivering the world's finest cashmere at an accessible price. Founded in 2013, with a vision to bring premium, sustainably made cashmere to the everyday wardrobe, we've built a brand that values innovation, transparency, and connection with our customers.At Naadam, we are dedicated to pushing limits, nailing the details, and delivering products that are built to last. We pride ourselves on combining quality, craftsmanship, and modern design to create timeless, versatile pieces that are soft AF! Job SummaryNaadam is seeking a driven, resourceful, and detail-oriented Performance Marketing Manager to play a critical role in driving new customers and sales through paid media channels! In this role, you will own our paid social and paid search channel strategy to drive incremental sales and help scale the overall business. Under the supervision of the Director of Performance Marketing, you'll also optimize and report on performance, manage our creative pipeline, and optimize and develop testing strategies to improve our paid channels.Key ResponsibilitiesManage overall strategy and day-to-day performance of Paid Social and Paid Search platforms and campaigns (including but not limited to Meta, TikTok, Amazon Ads, Reddit, Search, Shopping, PMAX, YouTube, and Demand Gen) Develop and implement new testing strategies to scale the account while maintaining efficiency Manage our creative pipeline, including ad trafficking and launches, creative insights, and recommendations in partnership with our creative team Work cross-functionally with our Ecommerce team on landing page analysis and testing to drive up CVR Assist with channel-level reporting and analysisBuild, maintain, and optimize reporting dashboards to communicate core KPIs and performance metrics with Director of Performance Marketing Manage daily optimizations to track against channel goals and budgets Track KPIs, distill insights from campaign data, and provide regular performance updates to the teamEffectively convey results and insights to leadership in weekly meetingsSkills3+ years of hands-on-keys management experience with Meta and Google Ads Strong attention to detail and a proven track record supporting multi-million dollar paid search campaignsAn analytical and performance-driven mindset with a solid understanding of growth marketing KPIsProficiency in Excel/Google sheets and data analysisExperience with multi-touch attribution and MTA platforms such as NorthbeamExcellent communication and collaboration skills with experience presenting to key stakeholdersAbility to work quickly and independently Qualifications Bachelor's in Marketing, Business, or other related field Certifications in Meta Ads or Google Ads a plus 3-5 years experience in performance or growth marketing or other related fieldBenefitsPaid VacationHealth Insurance 401k PlanHybrid Work - Employees are required to be in office at least 3 days a weekSalary Range: $80K-$100K annualSalary offered will be commensurate with experience.