Marketing Manager

Job Overview: Marketing ManagerWe are seeking a dynamic and experienced Marketing Manager to work directly with ourMarketing Director to develop our marketing efforts and drive the growth of the OrganicAvocado and Organic Avocado Oil markets. The ideal candidate will be a self-starter and have astrong background in marketing strategy, digital marketing, brand management,and team leadership. As the Marketing Manager, you will assist with the development andexecution of marketing campaigns, manage the marketing team, and ensure that our marketingefforts are aligned with our goals.Key Responsibilities:At the direction of the Marketing Director:Strategy Development: Develop and implement comprehensive marketing strategies that align with project goals, focusing on customer acquisition, Organic Avocado and Organic Avocado products awareness, and revenue growth.Campaign Management: Plan, execute, and optimize multi-channel marketing campaigns, including digital, social media, email, content, and traditional marketing methods.Team Leadership: Lead, mentor, and manage the marketing team, fostering a collaborative and innovative work environment.Market Research: Conduct market research and analyze trends to identify opportunities and threats, and adjust marketing strategies accordingly. Budget Management: Develop and manage the marketing budget, ensuring effective allocation of resources and achieving a positive return on investment (ROI).Performance Analysis: Monitor and report on the effectiveness of marketing campaigns, using key metrics and data analytics to drive continuous improvement.Collaboration: Work closely with cross-functional teams, including sales, product development, farmers, producers, and customer service, to ensure a cohesive and integrated approach to marketing.Vendor Management: Oversee relationships with external vendors and agencies, ensuring high-quality deliverables that meet our strategic goals.Content Development: Guide the creation of high-quality content, including articles, videos, infographics, and other marketing materials that resonate with our target audience.Qualifications:Education: Bachelor’s degree in Marketing, Business, Communications, or a related field. A master’s degree is a plus.Experience: Minimum of 3-5 years of experience in marketing, with at least 2 years in a managerial role. Experience in Agriculture/Consumer Packaged Goods is preferred.Skills:Strong understanding of digital marketing, including SEO, SEM, PPC, socialmedia, and email marketingProven experience in developing and executing successful marketing campaigns.Excellent leadership and team management skills.Strong analytical and problem-solving abilities.Exceptional communication and interpersonal skills.Proficiency in marketing software and tools, such as Google Analytics, CRMsystems, and marketing automation platforms.Ability to manage multiple projects simultaneously in a fast-paced environment.Benefits:Competitive salaryPaid time off and holidaysProfessional development opportunitiesFlexible work environmentHow to Apply:Interested candidates should submit their resume and a cover letter detailing their relevantexperience and why they are a good fit for this role to Katrina92069@gmail.com with thesubject line “Marketing Manager Resume – [Your Name].”Thank you for your interest! We look forward to reviewing your application.