Senior Manager, Analytics and Insight (Remote)

Senior Manager, Analytics and Insight OverviewAs the Senior Manager of Analytics & Insights, you will lead the team responsible for transforming data into trusted, actionable intelligence and data-driven strategic recommendations for teams across the organization. You will manage a cross-functional team of analysts and data scientists, driving the shift from reactive reporting to proactive, strategic insight generation. This role sits within the Data organization, reporting to the VP of Data, and serves as a critical bridge between technical data infrastructure and business decision-making. Success looks like a team that operates with high autonomy, delivers consistent metric integrity, enables self-service analytics at scale, and serves as trusted thought partners for leaders throughout the business.The Impact You'll MakeDefine and execute the analytics strategy across BI, analytics, and data science functions to align with company OKRs and CTO-level prioritiesOwn the organization's metrics framework, ensuring consistency, accuracy, and trustworthiness of KPIs across all business domainsLead the build-out of self-service analytics capabilities, including dashboard infrastructure, semantic layers, and AI-powered toolingDrive proactive strategic insights to improve the caliber of decision-making across the businessPartner with Engineering, Product, Finance, and Marketing stakeholders to prioritize data workstreams and translate business questions into scalable analytical solutions and recommendationsIdentify and execute opportunities to improve team efficiency through tooling, AI integration, and cross-functional process improvementOversee analytics support for critical business initiatives including ERP migrations, compliance workstreams, and platform transitionsPresent strategic findings, metric insights, and team roadmap to executive leadership and the CTODesign and oversee A/B testing and other experimental methodologies to validate product hypothesesStay current with industry trends and best practices in analyticsWhat You've AccomplishedLead and develop an 6+ person team spanning analytics, business intelligence, and data scienceOwn hiring, onboarding (including structured 30/60/90 plans), performance management, and career development for all direct reportsFoster a culture of ownership, intellectual rigor, and continuous improvement, including deliberate upskilling in AI-assisted workflowsTriage and prioritize team backlog in partnership with stakeholders, balancing strategic initiatives against ad hoc demandBachelor’s degree in Business, Data Science, Statistics, or a related field; Master’s degree preferred.8+ years of experience in product analytics, business intelligence, or a related field, with 3+ years in a management role.Strong SQL proficiency and hands-on familiarity with cloud data warehouses (e.g., Snowflake) and transformation frameworks (e.g., dbt)Experience managing mixed-discipline teams including analysts, data scientists, and/or BI engineersDemonstrated ability to drive metric standardization, data governance, and self-service infrastructure at scaleStrong executive communication skills with a track record of influencing decisions at the VP/C-suite levelProficiency in data analysis tools (e.g., SQL, Python) and visualization platforms (e.g., Sigma, Tableau)Strong understanding of statistical methods, A/B testing, and user research techniquesProven ability to manage projects effectively and work collaboratively in a fast-paced environmentBonus PointsExperience with Sigma, Tableau, or comparable BI platforms, particularly in a migration or platform consolidation contextFamiliarity with AI/LLM tooling applied to analytics workflows, documentation, or operational efficiencyBackground in ecommerce, marketplace, or regulated industries (cannabis, pharma, fintech)Experience supporting SOX-adjacent data validation or ERP integration workstreamsExposure to product analytics, experimentation frameworks, and attribution modelingThe base pay range for this position is $185,984 - $239,246 per year2026 US Benefits For Full Time, Regular EmployeesPhysical Health (Medical, Dental & Vision)100% employer-paid premium for employeesUp to 80% coverage for dependentsCompany HSA contribution with the High Deductible Health Plan401(k) Retirement Plan (employer will match contribution up to 3.5% of employee contribution)Basic Life, Voluntary Life and AD&D Insurance optionsSupplemental, voluntary benefitsStudent Loan Repayment/529 Education Savings with a monthly company contributionFSA (Medical, Dependent, Transit and Parking)Voluntary Life and AD&D InsuranceCritical Illness InsuranceAccident InsuranceShort- and Long-term Disability InsurancePet InsuranceIdentity theft protectionLegal access to a network of attorneysPTO, paid sick leave, and company holidays (including a 2026 holiday shutdown)Paid parental leaveWhy Work at Weedmaps?Life at Weedmaps means innovation and heart. Come join us if you care about the plant, the people who love it, and are ready to let your talent shine. We foster a bustling and collaborative culture that revolves around an environment that focuses on the benefits of weed, and the community that supports it.You too can have a hand in shaping the industry’s future; ready to roll with us?See how we’ve grown—our journey, leadership team, and what’s next at Weedmaps.com/corporateAbout WeedmapsFounded in 2008, we’ve grown from a small startup to a global leader in the cannabis industry. Our dedication to transparency, education, and community has set us apart, and today, we proudly serve cannabis to consumers and businesses in the U.S. and worldwide.“Freedom to choose. Freedom to access. Freedom to enjoy.”Notice To Prospective Weedmaps Job ApplicantsOur team has been made aware of incidents involving LinkedIn, Telegram, and Facebook accounts impersonating Weedmaps recruiters. These individuals are attempting to use our company name to solicit payment from prospective candidates interested in applying for jobs at our company. Our team is actively working to combat these attempts, but in the meantime, please be mindful of the following:Our recruiters will always communicate with candidates through an @weedmaps.com email address.CORRECT: jlebowski@weedmaps.comINCORRECT: jlebowski@gmail.comOur recruiters will NEVER ask for or attempt to solicit payment from applicants in order to apply, interview, or work for Weedmaps.If you are interested in a role at Weedmaps, please apply through our established channels.Weedmaps Careers Page or LinkedInIf you are unsure if a communication is legitimate, please contact our recruitment team at talentops@weedmaps.com and they will happily confirm for you. Thank you for your vigilance and we appreciate your interest in working with us!Weedmaps is an equal opportunity employer and makes employment decisions on the basis of merit. The Company prohibits unlawful discrimination against employees or applicants based on race (including traits historically associated with race, such as hair texture and protective hairstyles), religion and religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, military status, veteran status, uniformed service member status, sexual orientation, transgender identity, citizenship status, pregnancy, or any other consideration made unlawful by federal, state, or local laws. The Company also prohibits unlawful discrimination based on the perception that anyone has any of those characteristics, or is associated with a person who has or is perceived as having any of those characteristics. Our company uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit www.dhs.gov/E-Verify.Applicants are entitled to reasonable accommodations under the terms of the Americans with Disabilities Act and applicable state/local laws, unless the accommodation presents undue hardship. Please email us at peopleoperations at weedmaps.com if you would like to confidentially discuss a potential accommodation during the interview process.