Performance & Content Marketing Manager

Job Description130-145k / Once a Month Onsite – NYC / Must Have HubSpotPosition SummaryWe are seeking a data-driven and creative Performance Marketing & Content Marketing Manager to lead demand generation, brand storytelling, and revenue-focused marketing initiatives. This role sits at the intersection of paid performance marketing, content strategy, and brand growth, with HubSpot as a core system of record. You will own paid acquisition channels while also shaping compelling content and lifecycle programs within HubSpot that support the full funnel—from awareness and engagement to conversion, attribution, and retention. The ideal candidate blends analytical rigor with creative instincts, is highly proficient in HubSpot, and thrives in a fast-paced, entrepreneurial environment.Performance Marketing (Primary Focus)Own and optimize paid channels including Google Ads, Meta, LinkedIn, programmatic, and retargetingManage campaign strategy, budgeting, forecasting, and performance reportingContinuously test and optimize audiences, creative, landing pages, and messaging to improve ROAS, CAC, and conversion ratesPartner with internal teams to align paid campaigns with sales initiatives and revenue goalsManage paid campaign tracking, attribution, and lead flow within HubSpot, ensuring clean data and accurate reportingContent Marketing & Brand StorytellingDevelop and execute a content strategy that supports performance marketing, brand positioning, and sales enablementOversee creation of content such as case studies, blogs, landing pages, email campaigns, sales collateral, and social contentBuild and manage HubSpot landing pages, forms, CTAs, and email campaigns to support demand generation and nurturingEnsure content is optimized for SEO, conversion, and paid distributionMaintain consistent brand voice and messaging across all channelsAnalytics, Reporting & OptimizationTrack and report on campaign and content performance using HubSpot, Google Analytics, Looker, or similar platformsOwn HubSpot dashboards and reporting, connecting marketing activity to pipeline, revenue, and lifecycle stagesTranslate data into actionable insights and clear recommendations for leadershipCollaboration & ExecutionWork closely with sales, creative, operations, and external vendors to execute integrated campaignsPartner with sales leadership to align HubSpot workflows, lead scoring, and lifecycle definitionsManage agency or freelance partners as neededContribute to go-to-market planning, seasonal campaigns, and new product launchesRequired Qualifications5+ years of experience in performance marketing, growth marketing, or demand generationStrong, hands-on experience with HubSpot, including campaigns, workflows, reporting, attribution, and lifecycle managementProven success managing paid media budgets and scaling campaignsStrong understanding of content marketing strategy and conversion-focused storytellingExperience working in B2B, e-commerce, or brand-led organizationsStrong analytical skills with the ability to connect data to business outcomesExcellent written and verbal communication skillsPreferred / Nice to HaveExperience in promotional products, branded merchandise, or adjacent industriesHubSpot certifications (Marketing Hub, Reporting, or Automation)Familiarity with Salesforce or other CRM integrationsSEO and lifecycle marketing experienceComfort working in high-growth, entrepreneurial environmentsJ-18808-Ljbffr