Lead Advanced Analyst

To support a growing marketing analytics team, the full-time Lead Advanced Analyst will design and execute incrementality tests for high-impact campaigns, evaluate channel performance, and collaborate cross-functionally while working remotely. Key responsibilities Design and analyze incrementality tests to quantify true incremental lift on campaigns and provide actionable recommendations Evaluate channel performance by region to inform future channel strategies and optimize campaign effectiveness Collaborate with cross-functional teams on campaign execution and share best practices based on performance analysis Required qualifications Bachelor's degree required; Master's or Ph.D. preferred 7+ years of experience in analytics or data science, with a focus on marketing and lifecycle measurement Strong proficiency in SQL and Python/R, with experience in large-scale data environments Experience designing, executing, and analyzing experiments with a strong understanding of measurement methodologies Ability to communicate complex results clearly to senior stakeholders and influence strategic decisions