Director of Digital and Social Engagement
Director of Digital and Social Engagement
Director of Digital and Social Engagement
Location: Remote
Employment Type: Full-time, Exempt
About TransLash Media
Fueled by a team of journalists and media makers, TransLash is a multi-platform, award-winning organization with deep credibility and impact in the trans community and beyond.
TransLash has grown into a bold, wide-ranging producer of media that centers the lives and stories of transgender and gender nonconforming (TGNC) people. From award-winning podcasts and critically acclaimed films to community-sourced zines and original journalism, our work brings nuance, depth, and humanity to the issues shaping national conversations.
We document, create, and influence trans culture for TGNC people and those who love them. Our storytelling sparks dialogue, builds community, and supports an expanding network of allies. Together, we are imagining—and creating—new futures for trans people.
Position Overview
The Director of Digital and Social Engagement is a strategic leader and team builder responsible for shaping how TransLash Media shows up across digital and social platforms—and ensuring that vision is executed with clarity, creativity, and consistency.
Reporting to the CEO, this role operates at both a high strategic level and in the day-to-day realities of execution. The Director will lead a growing digital team, manage external partners, and collaborate across internal content teams to ensure TransLash’s digital presence fully reflects the breadth and ambition of its work.
This is an ideal role for someone who can set vision, build systems, and empower teams—while keeping leadership aligned and informed without requiring heavy day-to-day involvement.
Key Responsibilities
Own and evolve TransLash Media’s digital and social strategy, aligning with organizational goals around reach, engagement, subscriptions, and brand awareness
Develop a clear, cohesive editorial and content framework across platforms
Identify emerging platforms, trends, and partnerships to keep TransLash at the forefront of digital media
Lead digital strategy for major campaigns, launches, and new media products
Build relationships with values-aligned platforms and strategic partners
Lead, coach, and develop a team of 2–4 digital and social staff
Foster a collaborative, inclusive, and high-performing team culture
Create clarity around priorities, ownership, and execution
Manage a network of contractors, including influencers, designers, and multimedia creatives
Serve as a trusted partner to the CEO, COO, and leadership team
Provide proactive insights, flag risks early, and streamline executive involvement
Collaborate closely with Podcast, Film, News & Narrative, and Zine teams to align messaging and amplify impact
Represent digital strategy in organization-wide planning conversations
Establish benchmarks and lead reporting across all digital and social channels
Translate performance data into actionable insights and recommendations
Oversee workflows, production timelines, and quality standards
Manage agency and vendor relationships in partnership with the COO
Requirements
Qualifications
10+ years in digital content and social media strategy, with experience operating at scale
5+ years managing and developing teams
5+ years launching or growing media brands or products
3+ years working within an established news or media organization
Experience partnering directly with senior executives
Background in editorial, writing, or journalism strongly preferred
Deep knowledge of and connection to the trans and broader LGBTQ+ community required
Bachelor’s degree required; advanced degree preferred
Skills & Abilities
Strong strategic thinking with the ability to move between vision and execution
Excellent people management and coaching skills
Ability to “manage up” and communicate effectively with senior leadership
Highly organized with strong project management capabilities
Proficiency in CMS platforms, social publishing tools, and analytics systems
Deep understanding of digital trends, audience behavior, and platform dynamics
Comfort working remotely and traveling as needed
Core Competencies
Strategic Leadership: Sets direction and drives clarity across digital efforts
People Development: Builds and grows high-performing teams
Executive Communication: Communicates proactively and effectively with leadership
Operational Excellence: Establishes systems that enable consistent, high-quality work
Cross-functional Collaboration: Works seamlessly across teams to drive impact
Commitment to Community: Centers trans experiences authentically in all work
Data Fluency: Uses analytics to inform decisions and tell compelling performance stories
Physical Requirements
Prolonged periods of sitting or working at a computer
Ability to communicate and exchange information effectively
Repetitive hand and wrist motions
Ability to lift up to 15 pounds
Benefits
Medical Insurance
Life and AD&D Insurance
Generous paid time off
Salary: $135,000 - $155,000 annually
Location
This is a fully remote position. The Director of Digital and Social Engagement may be based anywhere within the United States.
TransLash is an equal opportunity employer. Applicants shall not be discriminated against because of race, religion, sex, national origin, ethnicity, age, disability, political affiliation, sexual orientation, gender identity, color, marital status, or medical condition. Reasonable accommodation will be made so that qualified disabled applicants may participate in the application process. If you seek an accommodation, please advise in writing at the time you apply.
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